Advertising for Noodle Box: 'Tastes like happy'

Home - Australia - Victoria - Southbank - Tastes like happy

Learn more about this example of Advertising

Industry of the client: Food
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: National

Noodle Box was the first to introduce the iconic white, take-away noodle box (previously only seen in American movies) to Australians over 20 years ago now (time flies). More recently they were keen to refresh their position and re-engage with the youth market again. Our positioning ‘Tastes Like Happy’ introduced the idea of feeling better, through eating better – this was brought to life through a music platform that included an experiential campaign activated through events, digital and social media.


Brand Strategy + Positioning + Advertising + Digital + Social + Packaging + Design

The ‘Tastes Like Happy’ positioning was brought to life through the idea of ‘music to your mouth’. The platform included an experiential campaign that was activated through digital and social media and a brand new website. It was supported at store level with a refreshed fitout, signage and POS.

What happened next? Noodle Box developed a social voice and re-engaged with the youth market once more. Many noodles, stir fry’s (and Panko Prawns) have been eaten as a result.

Ready to bring your brand to life? Let's talk.

Other ideas of Advertising

Milk by Michael Klim

Advertising - Others
brand strategy - Brand Mark - digital - Packaging - Design - Advertising

Services delivered: magazine ads, business advertising, marketing campaign, tv ads, advertising

Pop up pourer

Advertising - Food
brand strategy - Advertising - digital - Packaging - Design - positioining - brand activation

Services delivered: advertising, magazine ads, business advertising, marketing campaign, tv ads

Makes it good

Advertising - Food
Branding Strategy - positioning - brand story - Advertising - digital - Design

Services delivered: tv ads, business advertising, magazine ads, marketing campaign, advertising

Car finance finding machines...

Advertising - Banking & Financials
brand strategy - Brand Mark - positioning - brand story - Advertising - digital - Design

Services delivered: advertising, marketing campaign, business advertising, magazine ads, tv ads

Spring Campaign - Chimay Triple

Advertising - Beverage
Video - pub - TV - beer - marketing - printemps

Services delivered: advertising, tv ads, magazine ads, marketing campaign, business advertising

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation