Branding for Stina: 'Stina wine branding'

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Industry of the client: Wine & Spirits
Service provided: Branding
Audience: B2B and B2C
Geographic scope: International
Tags: wine branding, brand positioning, brand naming, brand strategy

Differentiating a brand of wine

Wines in Croatia, just like in other countries of the world need to come from well known wine regions and have a long heritage.

Well in our case, the wine didn’t come from the famous wine region or from a long time ago. It was a new wine, from the island that was two centuries ago a great place for producing wine. But if you ask me, this was a very poor beginning for a brand consultant. The most important part for us was that the wine was truly excellent owing to the excellent climate, soil, position, weather conditions and the expert enologist.

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