Social Media for Magic Bus Ticketing: 'Social Media Awarenes For Magic Bus Ticketing'

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Learn more about this example of Social Media

Industry of the client: Transportation
Service provided: Social Media
Audience: B2B and B2C
Geographic scope: Local
Tags: Advertising


Magic Bus is an offline app for urban commuters in developing countries to book bus tickets and pay w/mobile money, to increase access to jobs & education. Magic Bus Ticketing were looking to get the word out aout their service through social media channels like faceook, twitter and instagram.


The approach we used at The Instamedia was simple. We used micro-influencers (users with 1000+ followers) to actively share Magic Bus weekly offers and also their experience using a unique hashtag #MatatuTales.

We also engaged their followers on their social media platforms using unique trendy posts that went hand in hand with their market hence increasing the reach and creating eben more awareness.


Campaign Stats

1.5M #MatatuTales hashtag reach on Twitter 565 Influencer images on Instagram 150k+ reach on facebook 703.6% increase of fans on facebook


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