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Social Media Awarenes For Magic Bus Ticketing

September 2016
Social Media Awarenes For Magic Bus Ticketing
Description

DESCRIPTION

Magic Bus is an offline app for urban commuters in developing countries to book bus tickets and pay w/mobile money, to increase access to jobs & education. Magic Bus Ticketing were looking to get the word out aout their service through social media channels like faceook, twitter and instagram.

Approach

The approach we used at The Instamedia was simple. We used micro-influencers (users with 1000+ followers) to actively share Magic Bus weekly offers and also their experience using a unique hashtag #MatatuTales.

We also engaged their followers on their social media platforms using unique trendy posts that went hand in hand with their market hence increasing the reach and creating eben more awareness.

 

Campaign Stats

1.5M #MatatuTales hashtag reach on Twitter 565 Influencer images on Instagram 150k+ reach on facebook 703.6% increase of fans on facebook

 

Social Media Awarenes For Magic Bus Ticketing

September 2016
Description

DESCRIPTION

Magic Bus is an offline app for urban commuters in developing countries to book bus tickets and pay w/mobile money, to increase access to jobs & education. Magic Bus Ticketing were looking to get the word out aout their service through social media channels like faceook, twitter and instagram.

Approach

The approach we used at The Instamedia was simple. We used micro-influencers (users with 1000+ followers) to actively share Magic Bus weekly offers and also their experience using a unique hashtag #MatatuTales.

We also engaged their followers on their social media platforms using unique trendy posts that went hand in hand with their market hence increasing the reach and creating eben more awareness.

 

Campaign Stats

1.5M #MatatuTales hashtag reach on Twitter 565 Influencer images on Instagram 150k+ reach on facebook 703.6% increase of fans on facebook

 

Work details
work
Client
Magic Bus Ticketing
place
Location
Nairobi
business
Industry of the client
Transportation
people
Audience
B2B and B2C
public
Geographic scope
Local
settings
Service provided
Social Media
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