SMOKING CALENDARNovember 2014
ClientMIQUEL Y COSTAS & MIQProduct: SMOKING PAPERS
Industry of the clientBeverage
Works made by other agencies
Check the latest works made by other agencies
THE GREAT WAVENovember 2014
THE GREAT WAVE
Scholz & Friends Moscow, based at район Крылатское, Russian Federation has been asked to develop THE GREAT WAVE for their brand Arvid Nordquist/ Kikkoman SwedenProduct: Soy Sauce in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Sauces, Arvid Nordquist/ Kikkoman Sweden Adverts.
BAD JOKENovember 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop BAD JOKE for their brand Jsc Asd-imexProduct: Sekunda Glue in 2009. This customer case is known in the marketing & communication market for Print, Commercials Archive, Paints, Paint Brushes, Adhesives, Jsc Asd-imex Adverts.
THE SIMPLEST TEST DRIVE EVERNovember 2014
THE SIMPLEST TEST DRIVE EVER
BBDO Russia Group, based at Даниловский район, Russian Federation has been asked by Daimler AG to develop THE SIMPLEST TEST DRIVE EVER for their brand Mercedes-BenzProduct: Mercedes-benz in 2012. This customer case is known in the marketing & communication market for Commercials Archive, Cars, DM, Mercedes-Benz Adverts, Special Build.
Ballet by Henry LeutwylerNovember 2014
Ballet by Henry Leutwyler
Teletype Studio, based at район Хорошёво-Мнёвники, Russian Federation has been asked to develop Ballet by Henry Leutwyler for their brand Henry Leutwyler StudioProduct: Advertising Agency in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Promo, Advertising agencies, Henry Leutwyler Studio Adverts.
Zerkalochka for PanasonicAugust 2016
Zerkalochka for Panasonic
1. to attract a wider range of photography enthusiasts to Lumix products.
2. to boost the brand’s position as a leader on the non-DSLR cameras market.
To present the Lumix GF3 camera advantages:
- light and compact
- perfect picture quality that can be compared to that of DSLR-cameras
- touch display
The Lumix GF3 stands out even among DSLR-cameras. But what could we use the heavyweight DSLR-cameras for? We could use them for muscle training!
To launch a viral advertising campaign featuring a fitness club that uses DSLR cameras as dumbbells. We use viral promotion techniques.
Aleksey Sukhous started his own fitness club ‘Zerkalochka’ where people train with the help of DSLR-dumbbells. The cameras are not only heavy but also, according to Sukhous, have a ‘photoincapsulating’ effect which means they transfer the energy from the cameras to the body.
Aleksey managed to attract a lot of attention to his project and obtained a lot of followers.
The last stage of the campaign was a video where Aleksey explained why DSLR-cameras are only suitable for fitness trainings and that the light camera that makes good quality pictures is actually Lumix GF3.
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