SFDC Marketing Cloud Adoption

November 2017
SFDC Marketing Cloud Adoption
Description

SalesForce Marketing Cloud Implementation 

Challenges

• Too much of communication (6 / week)

• No personalization & targeted comms.

• Low Member renewals

• Low course uptake

• Global aspirations hit badly

Solutions

• Salesforce Marketing Cloud implementation performed in 4 months time

• Cloud connector integration done with Salesforce Community portal

• Master data pooled from 3 different platforms, with 12 master data extensions setup

• Segmentation, Targeting and Positioning enabled with 16 filtered data extensions setup

• Personalization and targeted communication rhythm done with 7 custom templates

• Configured 6 journeys in Automation Studio and triggered sends in Journey Builder

Impacts

• Unified communication calendar: Planned & targeted communication

• Personalization reduced number of communication per member per week

• Targeted communication increased course uptake by 22% in the first 3 months

• Enhanced member experience resulted in 99% renewals in the year 1 of MA adoption

SFDC Marketing Cloud Adoption

November 2017
Marketing automation
SFDC
ExactTarget
Email Automation
Personalisation
Communication
segmentation
Digital Marketing
Marketing automation
SFDC
ExactTarget
Email Automation
Personalisation
Communication
segmentation
Digital Marketing
Description

SalesForce Marketing Cloud Implementation 

Challenges

• Too much of communication (6 / week)

• No personalization & targeted comms.

• Low Member renewals

• Low course uptake

• Global aspirations hit badly

Solutions

• Salesforce Marketing Cloud implementation performed in 4 months time

• Cloud connector integration done with Salesforce Community portal

• Master data pooled from 3 different platforms, with 12 master data extensions setup

• Segmentation, Targeting and Positioning enabled with 16 filtered data extensions setup

• Personalization and targeted communication rhythm done with 7 custom templates

• Configured 6 journeys in Automation Studio and triggered sends in Journey Builder

Impacts

• Unified communication calendar: Planned & targeted communication

• Personalization reduced number of communication per member per week

• Targeted communication increased course uptake by 22% in the first 3 months

• Enhanced member experience resulted in 99% renewals in the year 1 of MA adoption

Work details
work
Client
Large Professional Educational Body
place
Location
Singapore
business
Industry of the client
Education
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Digital Strategy, Data Consulting, Email Marketing
today
Collaboration period
From: December 2015Till: October 2016
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