Works made by other agencies
Check the latest works made by other agencies
Добротное. Слово купца!November 2014
Добротное. Слово купца!
Magic Box, based at район Арбат, Russian Federation has been asked by Carlsberg Group to develop Добротное. Слово купца! for their brand КупеческоеProduct: Купеческое in 2007. This customer case is known in the marketing & communication market for Print, Commercials Archive, Beers and Ciders, Купеческое Adverts.
Heineken RFIDAugust 2016
We are the first Russian agency that used the innovational RFID technology. Read Keds' team with bePROACTIVE, Action и Heineken throwed a real digital-party. Personal RFID-marks bracelets allowed all the participants were in two realities at the same time: they were online and offline.
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop PEEPHOLE for their brand Tervolina Shoes & AccessoriesProduct: Footwear in 2009. This campaign is known in the marketing & communication market for Print, Commercials Archive, Apparel, Clothing, Footwear, Shoes, Tervolina Shoes, Accessories Adverts.
Coffee blockOctober 2014
The campaign Coffee block is a TridentProduct: Trident Gum advert, born from the union between JTT AG (based at Тверской район, Russian Federation) and Mondelez International, Inc. in 2012. This customer case is known in the marketing & communication market for Print, Commercials Archive, Chewing-Gum, Trident Adverts.
Little AmsterdamAugust 2016
Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.
Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.
Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.
Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.
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