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Brand Positioning for 'Niokolee' AppNovember 2016
Brand Positioning for 'Niokolee' App
'Niokolee' is a mobile based application for emergency sevices. It was a new product in the market and the client needed an introductory strategy. We developed a strategy that would place the application in a favorable position to attract investors.
After they implemented our strategy, they were able to receive call ups to media houses for publicity on Television, Newspaper and Digital platforms. They also made it to the 'Lion's Den' investor programme by KCB Bank and entered into a partnesrhip with one of the investors in the panel. This has enabled them to finalise developing the app, hosting it on Google PlayStore and earning awareness across the country.
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