Right from the beginning, the founders of Carbon (at the time, an unnamed business) had a goal to develop something unique in their industry.Competing brands were generally conservative and disengaging and Red Meets Blue saw an opportunity to explore and create a direction that would be noticed.Backed up by a strong suite of collateral and digital assets, the result was ‘Carbon’ – a brand and identity that spoke “rockstar” instead of accounting.Since launching, the company continues to grow with an integrated offering and engaging brand that is both attractive and resonating well with clients.