Branding for safariFRANK: 'SafariFRANK. We're for wild.'

Home - Australia - Victoria - Southbank - SafariFRANK. We're for wild.

Learn more about this example of Branding

Industry of the client: Travel & Leisure
Service provided: Branding
Audience: Business to Consumer
Geographic scope: International
Tags: brand strategy, positioning, brand story, Brand Mark, digital, Design

SafariFRANK are for the wilderness, the wild and the wild at heart. They’ll get you so far off the beaten track, you’ll forget there was a track in the first place. They actively support conservation of African wildlife and local communities. They’re an extraordinary team who want you to do African safaris a bit different.


Brand Strategy + Positioning + Brand Story + Brand Mark + Digital + Design A clear Brand Story was crucial to define the brand for the team in Australia and on the ground in Africa. Strategy and a strong understanding of their Magnetic Customer was the crux of developing a unique look, feel and voice for SafariFRANK.

What happened next? The SafariFRANK team are thrilled with their new brand and website. We’ve launched their brand and website and they’re in the field researching 2017 safari options for you right now. So watch this space, or go to and add yourself to their mailing list to find out more… if you’re wild enough.

Ready to bring your brand to life? Let's talk.

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