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ROADWORKS

November 2014
ROADWORKS
Description

The campaign ROADWORKS is a GuinnessProduct: Anti-drink-driving advert, born from the union between Saatchi & Saatchi (based at Ceiba Municipio, United States) and Diageo plc in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Guinness Adverts, Beers and Ciders, Traffic safety, Against alcohol.

ROADWORKS

November 2014
Description

The campaign ROADWORKS is a GuinnessProduct: Anti-drink-driving advert, born from the union between Saatchi & Saatchi (based at Ceiba Municipio, United States) and Diageo plc in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Guinness Adverts, Beers and Ciders, Traffic safety, Against alcohol.

Work details
work
Client
Diageo plc
place
Location
Guayacán
business
Industry of the client
Beverage
settings
Service provided
Advertising
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Saatchi & Saatchi, based at Ceiba Municipio, United States has been asked by Diageo plc to develop ROADWORKS for their brand GuinnessProduct: Guinness Beer in 2008. This campaign is known in the marketing & communication market for Commercials Archive, Hygiene, Outdoor, Guinness Adverts, Beers and Ciders, Public Safety, Health.

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