ClientNew Straits Times
Industry of the clientBeverage
Works made by other agencies
Check the latest works made by other agencies
Four Seasons (Vivaldi)November 2014
Four Seasons (Vivaldi)
The campaign Four Seasons (Vivaldi) is a Mercedes-BenzProduct: Mercedes-benz Cl-class advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and Daimler AG in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Cars, Mercedes-Benz Adverts.
The campaign SEA is a L'OrealProduct: Solar Expertise For Children advert, born from the union between McCann-Erickson Russia (based at район Хорошёво-Мнёвники, Russian Federation) and L'Oreal in 2009. This customer case is known in the marketing & communication market for Print, Commercials Archive, Cosmetics, beauty products, L'Oreal Adverts.
PILLOW FIGHTNovember 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked by Sweets of Oman S.A.O.G. to develop PILLOW FIGHT for their brand CHIKOProduct: CHIKO MILKY CHEWING CANDIES in 2013. This customer case is known in the marketing & communication market for Print, Commercials Archive, Candies, Print, CHIKO Adverts, Poster - Illustration.
The Cuba Tour ad campaignAugust 2016
The Cuba Tour ad campaign
Task: Attract new subscribers to Havana Club Facebook channel.
Concept: Facebook-based reality show
Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.
Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.
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