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Rebranding and Marketing for Myanmar AppAugust 2016
Rebranding and Marketing for Myanmar App
SQUAR was founded in 2013 as Myanmar's first local language social platform. As Myanmar was coming online, SQUAR began developing rich online content experiences for Myanmar users. The startup was showing growth, but with a brand that didn’t truly represent the vibrant nature of both the country and the company. The company was in need of a rebrand, one that kept the name SQUAR but differentiated it from similarly named US companies and connected it to Myanmar.
MultiVerse Advertising developed a rebranding strategy that connected the brand to the country through Myanmar’s two-letter country code, MY. The new name MySQUAR connects the company to the country as well as creating a sense of ownership for all levels of the brand and products. The redesigned logo was simple yet bold, with the new gold and purple palette paying homage to the vibrant and colorful culture of the “Golden Land."
The rebranding gave the company a consistent identity, and one that helped endear the brand to the public. MySQUAR’s chat app MyCHAT went on to become of the country’s top app downloads, and the MySQUAR launched a successful IPO in the UK.
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