Branding for Phuket Yacht Haven: 'Rebranding for a Super Yacht Club in Thailand'

Home - Myanmar (Burma) - Shan - Taunggyi - Rebranding for a Super Yacht Club in Thailand

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Industry of the client: Travel & Leisure
Service provided: Branding
Audience: B2B and B2C
Geographic scope: International
Tags: Branding, branded applications, wayfinding (signage), Digital strategy


Phuket Yacht Haven (PYH) needed a complete rebranding to align with its property renovation. The club needed to elevate its brand positioning among SE Asia marina properties, refocus its digital strategy, and position itself as a destination to non-yachters. After a number of unsuccessful starts with other agencies, PYH turned to us.


We worked closely with PYH to first discover their brand DNA and aspirations, then created a total identity system that began with a new logo and palette and covered everything from wayfinding signage, to staff uniforms, to interior design. We also created a responsive website and implemented a social media strategy to promote the club as a local dining hotspot.


Phuket Yacht Haven is now seen as a premium super yacht haven, and has seen membership and revenues rise. The restaurant has also become a go-to dining option for residents and visitors alike.

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