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Rebranding for a Super Yacht Club in Thailand

August 2016
Rebranding for a Super Yacht Club in Thailand
Description

Opportunity

Phuket Yacht Haven (PYH) needed a complete rebranding to align with its property renovation. The club needed to elevate its brand positioning among SE Asia marina properties, refocus its digital strategy, and position itself as a destination to non-yachters. After a number of unsuccessful starts with other agencies, PYH turned to us.

Solution

We worked closely with PYH to first discover their brand DNA and aspirations, then created a total identity system that began with a new logo and palette and covered everything from wayfinding signage, to staff uniforms, to interior design. We also created a responsive website and implemented a social media strategy to promote the club as a local dining hotspot.

Result

Phuket Yacht Haven is now seen as a premium super yacht haven, and has seen membership and revenues rise. The restaurant has also become a go-to dining option for residents and visitors alike.

Rebranding for a Super Yacht Club in Thailand

August 2016
Description

Opportunity

Phuket Yacht Haven (PYH) needed a complete rebranding to align with its property renovation. The club needed to elevate its brand positioning among SE Asia marina properties, refocus its digital strategy, and position itself as a destination to non-yachters. After a number of unsuccessful starts with other agencies, PYH turned to us.

Solution

We worked closely with PYH to first discover their brand DNA and aspirations, then created a total identity system that began with a new logo and palette and covered everything from wayfinding signage, to staff uniforms, to interior design. We also created a responsive website and implemented a social media strategy to promote the club as a local dining hotspot.

Result

Phuket Yacht Haven is now seen as a premium super yacht haven, and has seen membership and revenues rise. The restaurant has also become a go-to dining option for residents and visitors alike.

Work details
work
Client
Phuket Yacht Haven
place
Location
Shan
business
Industry of the client
Travel & Leisure
people
Audience
B2B and B2C
public
Geographic scope
International
settings
Service provided
Branding
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