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Rebranding for a Super Yacht Club in ThailandAugust 2016
Rebranding for a Super Yacht Club in Thailand
Phuket Yacht Haven (PYH) needed a complete rebranding to align with its property renovation. The club needed to elevate its brand positioning among SE Asia marina properties, refocus its digital strategy, and position itself as a destination to non-yachters. After a number of unsuccessful starts with other agencies, PYH turned to us.
We worked closely with PYH to first discover their brand DNA and aspirations, then created a total identity system that began with a new logo and palette and covered everything from wayfinding signage, to staff uniforms, to interior design. We also created a responsive website and implemented a social media strategy to promote the club as a local dining hotspot.
Phuket Yacht Haven is now seen as a premium super yacht haven, and has seen membership and revenues rise. The restaurant has also become a go-to dining option for residents and visitors alike.
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