Works made by other agencies
Check the latest works made by other agencies
Loyalty-creating concept for dairy giantFebruary 2017
Loyalty-creating concept for dairy giant
Karolines Køkken launches a new digital chapter in the brand’s long history with the loyalty club, Karolines Madklub.
Karoline becomes a digital lady
The year was 1962, the fondue sets were bubbling and the desserts were encased in gelatin. It’s been a long time since Karolines Køkken’s first book was introduced. Since then, Karoline’s Køkken has served a steady stream of recipe inspiration to Danes, whose food-loving hearts beat even stronger today for the red-and-white-checked brand.
In collaboration with Hjaltelin Stahl, we have now helped Karoline step into more digital clothes and launch Karolines Madklub: an evolution of the popular recipe universe, giving the Danes more of what they love.
Personalized services: a real treat for the taste buds
Karolines Køkken already offers an extensive recipe universe on arla.dk, so therefore there was no need to increase the amount of inspiration, only the need to reduce the stress of hunting for recipes. Starting with that point, Karolines Madklub uses three new digital services to offer a helping hand with cooking. When it comes to pampering just your taste buds, the new Madklub requires a login so that Arla can constantly learn and adapt the content to your liking.
Family favorites for the whole week
Min Madplan is built with the knowledge that the most stressful part of the daily grind isn’t the actual cooking of the meals, but the planning of it. Therefore, visitors to Karolines Køkken’s website can subscribe to meal planning. With Min Madplan, Karolines Madklub offers a further development of meal planning, so that you don’t receive generic proposals throughout the week. The Madklub registers your ongoing deselections and favorites, so that your meal plan is filled with family favorites and stays free of the things you want to avoid.
It’s nothing new. You open the fridge and can’t imagine you’ll ever make a meal out of that half zucchini and sprinkling of remaining cheese.
The Tøm Køleskabet service is another central part of the new solution. This service offers highly personalized and user-friendly recipe solutions, based on the data from each member’s preferences, as well as the contents of their refrigerator.A self-service table of classics
Your mother has it. Your grandmother has it. You’ve practically grown up with it. We're of course talking about Karoline’s Cookbook ... or one of them at least. Now Karolines Madklub offers a selection of both the classic and newer cookbooks on the so-called self-service board. Here, members of the Madklub can digitally flip through versions of the books and print them free of charge. Say goodbye to mom’s monopoly on the best pork roast.
Digital brand platform for FMCG brandFebruary 2017
Digital brand platform for FMCG brand
Global white cheese brand Apetina inspires the consumers to make delicious but manageable everyday food, with help from engaging blogger content.
Food Inspiration at Eye Level
Forget about molecular gastronomy and food tweezers. That’s basically Apetina’s mission. For this reason, we have launched a new global platform in cooperation with Apetina. The platform will lower the barrier for cooking, and throw a good portion of food joy back into the kitchen.
Therefore we dare to promise that you won’t meet Jamie Oliver or Gordon Ramsay on Apetina’s new food universe. You are invited into the kitchen by ordinary people – who have a great passion for cooking. Since the content on the site is delivered by food bloggers, the true everyday heroes of today.Authenticity and Mexican Food on the Menu
Apetina wanted to boost their digital presence without becoming just another food brand among many others. But that can be difficult when it is the rule and not the exception to have a recipe universe, and when the consumers often find inspiration in other places.
For this reason, we invited some carefully chosen bloggers from Apetina’s primary markets to join us at the table. It creates credibility and authenticity when the dinner inspiration is served by a team of busy twin parents, or when an adventurous globetrotter shares her best tips when it comes to Mexican cooking. As a bonus, the content is easier swallowed when it comes from ordinary people, with whom the consumer can identify.A Design that Reeks of Cheese
We have also included the joy of food in the design. Big, gorgeous pictures of food with a common denominator in the shape of cheese. Cheese in solid, melted, liquid, crumbled and spreadable shape - it will make your stomach growl and make your mouth water. From navigation, to icons and the delicious dishes the Apetina site is made in a style that’s easy to digest, which help underline the fact that cooking delightful food doesn’t need to be cumbersome.
At Creuna we take care of planning and coordinating content with the bloggers from the six main markets. In this way, we make sure that every month there will be new dishes on the menu for the hungry consumers, and that Apetina have time to work on other projects.The Social Way to the Shopping Cart
Most of us don’t jump head first into a branded food universe, when we with greasy fingers find our smartphone in the kitchen. For this reason, we realized that to catch the consumers, we needed to be present where they find their inspiration; Facebook and Instagram.
Social media is an obvious distributer of content, since it makes it possible for us to meet the consumers, long before their stomachs starts to growl and their shopping cart is full.
We take care of the community management, and are therefore responsible for creating synergies between the different channels, and drive competitions and campaigns, which gets even the pickiest foodie to join the cheese cart.
Digital design and prototyping For DRApril 2016
Digital design and prototyping For DR
Numbers from DR (Danish Broadcasting Cooperation) show a consistent use of their newsfeed app. So apparently people doread news on an app, but the current solution feels outdated and does a relatively poor job in many aspects like sharing or exploring topics.
Creating customer engagement with new parentsFebruary 2017
Creating customer engagement with new parents
In Libero’s digital world, expectant and new parents meet real parenthood experts in other mothers and fathers. In collaboration with Creuna, Libero has turned its digital channels into indispensable sources for tips, advice and contact with others in the same boat.
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