Product Marketing Visuals

November 2018
Description

Engineering a cutting-edge product launch video  

Amantronic is a Malaysian company that specializes in construction projects and supply of specialized equipment for railways, not just in Malaysia but also other parts of Asia Pacific.

Challenges

They wanted Light Up 7 to create a video that can effectively promote their new product – a railway lubrication system meant to reduce the friction between the track and the wheel when a train takes a sharp turn.

Solutions

We used all our skills and technological arsenal to produce the required result. The starting point was the shooting of a video showcasing their product and its effects at their center. Along with this, we had to use drone technology to shoot actual trains as well as rely on animation to show how this product would impact these trains.

Impacts

Using VFX and CGI, we created a video that gave a realistic and easy-to-comprehend demonstration of the way this product would work. The video was a success and prompted them to entrust us with the responsibility of developing a rebranded website.

Product Marketing Visuals

November 2018
photographie
website design
video marketing
cgi
video production
photographie
website design
video marketing
cgi
video production
Description

Engineering a cutting-edge product launch video  

Amantronic is a Malaysian company that specializes in construction projects and supply of specialized equipment for railways, not just in Malaysia but also other parts of Asia Pacific.

Challenges

They wanted Light Up 7 to create a video that can effectively promote their new product – a railway lubrication system meant to reduce the friction between the track and the wheel when a train takes a sharp turn.

Solutions

We used all our skills and technological arsenal to produce the required result. The starting point was the shooting of a video showcasing their product and its effects at their center. Along with this, we had to use drone technology to shoot actual trains as well as rely on animation to show how this product would impact these trains.

Impacts

Using VFX and CGI, we created a video that gave a realistic and easy-to-comprehend demonstration of the way this product would work. The video was a success and prompted them to entrust us with the responsibility of developing a rebranded website.

Work details
work
Client
Amantronic
business
Industry of the client
Automotive
people
Audience
Business to Business
public
Geographic scope
International
settings
Service provided
Digital Strategy, Branding, Graphic Design, Motion Design, Video Marketing, Copywriting, 3D Design, Advertising
today
Collaboration period
From: March 2018Till: June 2018
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