Prague Castle for Sale

May 2017
Description

WITH A LIMITED BUDGET, WE LAUNCHED AN INTERNATIONAL PR CAMPAIGN.    

Challenges

WHAT DO YOU DO WHEN THE GOVERNMENT TAKES WHAT’S YOURS?

The Czech government was attempting to cancel Czech Point 101‘s company trademark despite being instructed by a European Court not to do so. Passion was charged with escalating the situation in media and applying pressure on the government.

 

RETURN THE FAVOR.

The Czech government was attempting to take our client‘s property, so we returned the favor by putting landmark Prague Castle up for sale. We built a website for interested buyers, shot a video about the plight of our client, and reached out to media outlets throughout the country.  The campaign hit all major Czech news outlets, and was even picked up by international news outlets such as Bloomberg and Reuters.

Solutions

RETURN THE FAVOR.

The Czech government was attempting to take our client‘s property, so we returned the favor by putting landmark Prague Castle up for sale. We built a website for interested buyers, shot a video about the plight of our client, and reached out to media outlets throughout the country.  The campaign hit all major Czech news outlets, and was even picked up by international news outlets such as Bloomberg and Reuters.

Impacts

OUTCOME

The owner of the Czech Point 101 was contacted by representatives of the Ministry of Interior .  They pledged their full support to put things straight, and Czech Point 101 is still in possession of their trademark. Passion Communications won a Silver Award in Art Director’s Award show for the campaign.

Prague Castle for Sale

May 2017
strategy
PR
video production
website development
strategy
PR
video production
website development
Description

WITH A LIMITED BUDGET, WE LAUNCHED AN INTERNATIONAL PR CAMPAIGN.    

Challenges

WHAT DO YOU DO WHEN THE GOVERNMENT TAKES WHAT’S YOURS?

The Czech government was attempting to cancel Czech Point 101‘s company trademark despite being instructed by a European Court not to do so. Passion was charged with escalating the situation in media and applying pressure on the government.

 

RETURN THE FAVOR.

The Czech government was attempting to take our client‘s property, so we returned the favor by putting landmark Prague Castle up for sale. We built a website for interested buyers, shot a video about the plight of our client, and reached out to media outlets throughout the country.  The campaign hit all major Czech news outlets, and was even picked up by international news outlets such as Bloomberg and Reuters.

Solutions

RETURN THE FAVOR.

The Czech government was attempting to take our client‘s property, so we returned the favor by putting landmark Prague Castle up for sale. We built a website for interested buyers, shot a video about the plight of our client, and reached out to media outlets throughout the country.  The campaign hit all major Czech news outlets, and was even picked up by international news outlets such as Bloomberg and Reuters.

Impacts

OUTCOME

The owner of the Czech Point 101 was contacted by representatives of the Ministry of Interior .  They pledged their full support to put things straight, and Czech Point 101 is still in possession of their trademark. Passion Communications won a Silver Award in Art Director’s Award show for the campaign.

Work details
work
Client
Czech Point 101
place
Location
Havlíčkův Brod District
business
Industry of the client
Real Estate
people
Audience
Business to Consumer
public
Geographic scope
Regional
settings
Service provided
Digital Strategy, Branding, Public Relations, Web Design, Video Marketing, Social Media, Advertising
today
Collaboration period
From: May 2014Till: May 2015
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
ASK BEAR ANYTHING

ASK BEAR ANYTHING

October 2014
October 2014

ASK BEAR ANYTHING

Weber Shandwick | GJW, based at Praha, Czech Republic has been asked by Unilever to develop ASK BEAR ANYTHING for their brand DegreeProduct: Degree For Men Anti-perspirant in 2012. This campaign is known in the marketing & communication market for Commercials Archive, Promo, Deodorants, Degree Adverts.

Advertising
EasyTV

EasyTV

September 2018
September 2018

EasyTV

Website Creation
Mobile App
Airbnb China

Airbnb China

December 2018
December 2018

Airbnb China

Advertising
BIKE

BIKE

October 2014
October 2014

BIKE

Innocean Worldwide Czech Republic, based at Praha, Czech Republic has been asked by Daimler AG to develop BIKE for their brand Mercedes-BenzProduct: Mercedes-benz Night View Assist in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Cars, Mercedes-Benz Adverts.

Advertising
Farfalle

Farfalle

November 2014
November 2014

Farfalle

Wunderman Prague, based at Praha, Czech Republic has been asked to develop Farfalle for their brand Panzani in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Grocery and Other foods, Panzani Adverts.

Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

Find my agency

100% free - Fee is charged to agencies willing to collaborate with you.