Pocket BookNovember 2014
ClientCompanhia Das Letras
Industry of the clientClothing & Accessories
Works made by other agencies
Check the latest works made by other agencies
Budweiser Makes Music, 3November 2014
Budweiser Makes Music, 3
The campaign Budweiser Makes Music, 3 is a BudweiserProduct: Budweiser Beer advert, born from the union between Peppery Comunic (based at Nova Nazaré, Brazil) and Anheuser-Busch InBev N.V. in 2013. This customer case is known in the marketing & communication market for Commercials Archive, Beers and Ciders, Online, Alcoholic Drinks, Budweiser Adverts.
AlmapBBDO, based at São Paulo, Brazil has been asked by Panamericana Escola De Arte E Design(Panamericana School of Art and Design) to develop Yellow for their brand Panamericana - Art And Design SchoolProduct: Art School in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Education Centers, Panamericana - Art And Design School Adverts, Arts, Colleges, Universities.
Chic mudNovember 2014
The campaign Chic mud is a VolkswagenProduct: Volkswagen Touareg advert, born from the union between AlmapBBDO (based at São Paulo, Brazil) and Volkswagen Group in 2009. This customer case is known in the marketing & communication market for Print, Commercials Archive, Volkswagen Adverts, Cars, SUV, Four Wheel Drive.
AlmapBBDO, based at São Paulo, Brazil has been asked by Volkswagen Group to develop BIRD for their brand VolkswagenProduct: Volkswagen Jetta in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Cars, Volkswagen Adverts.
Leitíssimo - milk produced by grazing cattleJuly 2016
Leitíssimo - milk produced by grazing cattle
Leitíssimo is a brand of milk produced by cows from a single herd that roam free on pasture, are free of tuberculosis and brucellosis and are not injected with hormones. The milk production process is sustainable and the milk is bottled at the farm, near the city of Jaborandi in southwest Bahia. It is the largest pasture-based dairy herd in Brazil.
During strategy and positioning development, the “premium” factor was dealt with factually, anchored in a sensitive and human reality that reflects the company’s day-to-day activities. We achieved this by focusing on simplicity, using the Portuguese word for milk (Leite) and combining it with the superlative suffix “íssimo”, reflecting what is effectively a unique, superlative milk. The brand and packaging design were developed to produce an emotional and visual contrast at both the point of sale and in consumers’ refrigerators.
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