Home - Romania - Bucharest - Bucharest - Innovation - Oculus Rift DK2 virtual ride

Oculus Rift DK2 virtual ride

February 2016
Description

Because the life of a diabetes patient is, more often than not, filled with obstacles, we created a virtual reality application to exemplify the daily difficulties of these patients, through an adventurous ride.

How it works:

The user puts on the Oculus Rift display helmet and goes on a virtual journey in which the challenges are those of a diabetes patient. The doctor at the exhibition stand can offer the necessary support to make the ride easier and make sure the user completes it successfully.

On the suspended bridge, if the user looks to the left, the image becomes blurry, thus illustrating hypoglycemia. To overcome this block, marked by the message ‘HYPOGLYCEMIA! Ask you doctor’s advice to go further’, a helping virtual doctor lends a helping hand by offering two sugar cubes.

Going further in the journey and looking to the right, the user will be facing a threatening flock of birds attacking, along with the message ‘HYPERGLYCEMIA! REGAIN CONTROL!’. The virtual doctor appears again, pointing out the necessary measures to be taken in order to keep the glycemic values within normal parameters: education, exercise, diet, treatment.

When the journey is complete, the user sees the message ‘CONGRATULATIONS! You have just experienced a short excursion into the life of a diabetes patient’. The virtual doctor points to a board summarizing all the ways to keep this disease under control.

Along the trip we inserted logos of the products and Zentiva branding elements, to ensure brand awareness.

Oculus Rift DK2 virtual ride

February 2016
Description

Because the life of a diabetes patient is, more often than not, filled with obstacles, we created a virtual reality application to exemplify the daily difficulties of these patients, through an adventurous ride.

How it works:

The user puts on the Oculus Rift display helmet and goes on a virtual journey in which the challenges are those of a diabetes patient. The doctor at the exhibition stand can offer the necessary support to make the ride easier and make sure the user completes it successfully.

On the suspended bridge, if the user looks to the left, the image becomes blurry, thus illustrating hypoglycemia. To overcome this block, marked by the message ‘HYPOGLYCEMIA! Ask you doctor’s advice to go further’, a helping virtual doctor lends a helping hand by offering two sugar cubes.

Going further in the journey and looking to the right, the user will be facing a threatening flock of birds attacking, along with the message ‘HYPERGLYCEMIA! REGAIN CONTROL!’. The virtual doctor appears again, pointing out the necessary measures to be taken in order to keep the glycemic values within normal parameters: education, exercise, diet, treatment.

When the journey is complete, the user sees the message ‘CONGRATULATIONS! You have just experienced a short excursion into the life of a diabetes patient’. The virtual doctor points to a board summarizing all the ways to keep this disease under control.

Along the trip we inserted logos of the products and Zentiva branding elements, to ensure brand awareness.

Work details
work
Client
Sanofi
place
Location
Bucharest
business
Industry of the client
Hospitals & Healthcare
people
Audience
B2B and B2C
public
Geographic scope
International
settings
Service provided
Innovation Marketing
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
ajusto.ro

ajusto.ro

October 2017
October 2017

ajusto.ro

Ran the Product Management office and took the product from an idea to a growing business.

Ergonomy (UX/UI)
Innovation
Web Application
Website Creation
Development of Serious Games

Development of Serious Games

July 2017
July 2017

Development of Serious Games

As a developer of a complete solution for our customer we had to create a range of games that are controlled through body tracking cameras directly by the players. In addition to that we also had to develop web services and a web application that receives tracking information from the games and at the same time allows game administrators to customize the games according to the abilities of the players. 

Innovation
Web Application
Website Creation
Gaming
oriel.io

oriel.io

October 2017
October 2017

oriel.io

Provided Product Management, Competitive Analysis, Customer Journey Mapping and Prototyping services for venture-backed startup in the ad-tech space.

Digital Strategy
Ergonomy (UX/UI)
Innovation
Web Application
oriel.io

oriel.io

October 2017
October 2017

oriel.io

Provided Product Management, Competitive Analysis, Customer Journey Mapping and Prototyping services for venture-backed startup in the ad-tech space.

Digital Strategy
Ergonomy (UX/UI)
Innovation
Web Application
Live Augmented Reality-Fujitsu

Live Augmented Reality-Fujitsu

February 2016
February 2016

Live Augmented Reality-Fujitsu

Live augmented reality .  Real time 3D  animation 

Innovation

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.