Works made by other agencies
Check the latest works made by other agencies
Lipton Social Playground: Lipton JourneyAugust 2016
Lipton Social Playground: Lipton Journey
Task: Come up with a five-minute social network game for playing with friends. The game must be markedly different from Crocodile, another title of the five-minute game series.
Concept: A multiplayer relay race with unusual rules.
Implementation: A multiplayer game where 15 contestants race to the objective - a tea leaf - on a track with obstacles. Before start, each user picks a character - orange, raspberry, peach etc. - each representing a Lipton Tea flavor. By completing each race the player earns points which can be spent toward adding special features to the character (for example, clothes) and moves on to the next race which takes place in another setting. In addition to participating in races, each player has a chance to manage the entire game by using a special power. The goal of the "manager" is to use this main player's magic to everyone's benefit by helping to overcome particular obstacles (build a bridge, help jump higher, etc.) so that as many players as possible reach the finish.
The game for the iPhone in line with ongoing advertising campaign of crazy fruit Ekzo ice cream.
Red Keds agency turned everything upside down and made the rules follow you. Instead of having 22 game levels we have just one. But this one level has 22 different rules to play by!
Lipton Social Playground: CrocodileAugust 2016
Lipton Social Playground: Crocodile
Task: Come up with a five-minute social network game for playing with friends.
Concept: The Crocodile game where users draw a word and their friends guess it.
Implementation: For more varied gameplay, we added 5 extra playing modes. The rating system brings the competitive element to the game and allows players to earn fun achievement awards. The game's vocabulary is based on words related to Lipton Tea.
Results: 1,22 million social media users (mostly on Odnoklassniki) and about 20,000 players a week up to the present.
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