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Nutty Star – The First National Karaoke Show

August 2016
Description

“Otchayannaya zvezda“ (“Nutty Star”) — the first national online karaoke show rom Lipton and Red Keds.

Users entered the site, register, choose a song, recorded a clip and started fighting for prizes. To win, all you needed to do was collect the most points! Points were awarded for fan votes, for recording new clips and for completing different special tasks. And if you took a photo with a Lipton Mug, you drew even closer to victory.

Nutty Star – The First National Karaoke Show

August 2016
Description

“Otchayannaya zvezda“ (“Nutty Star”) — the first national online karaoke show rom Lipton and Red Keds.

Users entered the site, register, choose a song, recorded a clip and started fighting for prizes. To win, all you needed to do was collect the most points! Points were awarded for fan votes, for recording new clips and for completing different special tasks. And if you took a photo with a Lipton Mug, you drew even closer to victory.

Work details
work
Client
Unilever
place
Location
gorod Moskva
business
Industry of the client
Food
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
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case.redkeds.com/ekzo/index-eng.html

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