Nutty Star – The First National Karaoke Show

Advertising

Unilever

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“Otchayannaya zvezda“ (“Nutty Star”) — the first national online karaoke show rom Lipton and Red Keds.

Users entered the site, register, choose a song, recorded a clip and started fighting for prizes. To win, all you needed to do was collect the most points! Points were awarded for fan votes, for recording new clips and for completing different special tasks. And if you took a photo with a Lipton Mug, you drew even closer to victory.

Client: Unilever
Location: gorod Moskva
Industry of the client: Food
Audience: Business to Consumer
Geographic scope: International
Service provided: Advertising

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