Context - Nssf wanted to connect with a digital audience to popularize its service by connecting with customer connect week
we needed a strategy that would garner views and a new appreciation for the brand
Hence we created a fun video capturing the 'happy' by Pharell video wave
the results? over 10 000 views in a span of 2 weeks and a new appreciation for a brand that is not always easy to sell online - Social Security!
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