Digital Strategy for NSSF UGANDA: 'NSSF Customer Connect Week'

Home - Uganda - Central Region - Kampala - Kampala - NSSF Customer Connect Week

Learn more about this example of Digital Strategy

Industry of the client: Government & Administration
Service provided: Digital Strategy
Audience: Business to Consumer
Geographic scope: Regional
Tags: Advertising, Production, Design, Video, PPC, Media And Social Strategy

Context - Nssf wanted to connect with a digital audience to popularize its service by connecting with customer connect week

we needed a strategy that would garner views and a new appreciation for the brand

Hence we created a fun video capturing the 'happy' by Pharell video wave

the results? over 10 000 views in a span of 2 weeks and a new appreciation for a brand that is not always easy to sell online - Social Security!

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