Works made by other agencies
Check the latest works made by other agencies
THE GREAT TASMANIAN PIPELINENovember 2014
THE GREAT TASMANIAN PIPELINE
The campaign THE GREAT TASMANIAN PIPELINE is a James Boag’sProduct: James Boags Draught advert, born from the union between Publicis Mojo (based at City of Melbourne, Australia) and Lion Nathan in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Beers and Ciders, James Boag’s Adverts.
Interaction Advertising, based at Queensland, Australia has been asked to develop GIRLFRIEND for their brand Arab Business MachineProduct: Personal Computers in 2007. This customer case is known in the marketing & communication market for Commercials Archive, Outdoor, Computers, Computer Accessories, Arab Business Machine Adverts.
The campaign Bat is a ToyotaProduct: Toyota Security Tint advert, born from the union between Young & Rubicam Canberra (based at Australian Capital Territory, Australia) and Toyota Motor Corporation in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Toyota Adverts, Cars, Automotive products, services and accessories.
JWT Sydney, based at New South Wales, Australia has been asked by Olympus Corporation to develop ALLIE for their brand OlympusProduct: Brand in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Photo, Olympus Adverts, Video Cameras, Accessories, Corporate Image.
Tastes like happyJuly 2016
Tastes like happy
Noodle Box was the first to introduce the iconic white, take-away noodle box (previously only seen in American movies) to Australians over 20 years ago now (time flies). More recently they were keen to refresh their position and re-engage with the youth market again. Our positioning ‘Tastes Like Happy’ introduced the idea of feeling better, through eating better – this was brought to life through a music platform that included an experiential campaign activated through events, digital and social media.
Brand Strategy + Positioning + Advertising + Digital + Social + Packaging + Design
The ‘Tastes Like Happy’ positioning was brought to life through the idea of ‘music to your mouth’. The platform included an experiential campaign that was activated through digital and social media and a brand new website. It was supported at store level with a refreshed fitout, signage and POS.
What happened next? Noodle Box developed a social voice and re-engaged with the youth market once more. Many noodles, stir fry’s (and Panko Prawns) have been eaten as a result.
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