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Digital MarketingJuly 2016
Located in the heart of Karen Shopping Centre, Nairobi, Que Pasa Bar & Bistro is a unique restaurant that provides ideal food, drinks and refreshing ambiance. We are open daily for breakfast, lunch, and dinner from 9.00 am. With bright, bold and tasty seasonal dishes, a well stocked bar, diverse music collection and occasional art exhibition, we definitely offer a worthwhile experience. Come and enjoy looking forward to hosting you.
Que Pasa engaged with us in order to develop their digital footprint, at a time when the importance of Digital Marketing was becoming crucial. This included website revamp, social media campaigns, email marketing establishment as well as a new Wine Club set-up.
30% increase in website traffic 15% increase in new customers in 1st quarter 50 % increase in social media engagement
Challenges The client had a static site highlighting general restaurant features. They had set goals to attract new customers from other parts of Nairobi. They faced with a communication challenge on their online platforms.
How Digital Marketing Helped We helped the client www.quepasa.co.ke by providing crucial increases in website traffic, social media engagement and sales. As a result, new patrons were being attracted and their online content was creative and had a pulling power. Establishment of the Wine Club provided the client with a new service to offer that captured a demographic of customers they wanted.
Results, Return on Investment and Future Plans
30% increase in website traffic 15% increase in new customers in 1st quarter 50 % increase in social media engagement 85 new sign-ups to Wine Club 20% increase in database in 1st quarter
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