Works made by other agencies
Check the latest works made by other agencies
WRINKLES ERASERNovember 2014
LBL Communication Group, based at Пресненский район, Russian Federation has been asked to develop WRINKLES ERASER for their brand AmwayProduct: Artistry Time Defiance Anti-aging Cosmetic in 2007. This customer case is known in the marketing & communication market for Print, Commercials Archive, Cosmetics, beauty products, Amway Adverts.
ECLIPSE LIVE FROM FUJIYAMAOctober 2014
ECLIPSE LIVE FROM FUJIYAMA
The campaign ECLIPSE LIVE FROM FUJIYAMA is a PanasonicProduct: Panasonic Solar Energy Solutions advert, born from the union between Dentsu Moscow Office (based at Пресненский район, Russian Federation) and Panasonic Corporation in 2012. This customer case is known in the marketing & communication market for Commercials Archive, Home electronics, Outdoor, Home Appliances, Corporate Image, Panasonic Adverts.
Alfred - brandingMarch 2018
Alfred - branding
New startup with disruptive business model built on deep insight ‘local Russian car services — are pain which no one wants to experience’. Alfred is a friendly messenger service that takes all the stress from communication with car services on itself. Just PM Alf in messenger, he will come and take your car to the best car service, will check everything for you, and once the car is ready Alfred will bring it back. For Tigers Moscow team it was the first case to test its new methodology: strategic-creative pairs, user generated branding and minimum viable guidelines. Together with client we defined our TA’s key barrier — absence of trust and no formulated need in service. Our main objective was to define the category service is related to. We decided to endow new category with easy-to-understand markers from contiguous categories — ‘car service’ and ‘concierge service’.
This is how positioning ‘first car concierge service’ has appeared. Next key step in our strategy was to understand how to take advantage from the experience brand gives from the very first relation — which
is the most valuable experience for the startup. We decided to create client-centric platform with personification and developed name ‘Alfred’ and personalized brand platform.
Startup has successfully passed two rounds of funding. Among Alfred’s investors there are some of the biggest Russian companies.
SCP, MVG and UGB Tigers methodology was successfully tested and implemented for further projects.
As part of MVG process basing on feedback from the market we have updated several times brand platform and visual guidelines to make brand even more appealing.
TEACHER'S TOUCHNovember 2014
OutOfTheBox, based at район Арбат, Russian Federation has been asked to develop TEACHER'S TOUCH for their brand Presidium School in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Design, Branding, Consumer, Public services, Cosmetics, Beauty, Toiletries, Pharmacy, Presidium School Adverts.
Four Seasons (Vivaldi)November 2014
Four Seasons (Vivaldi)
APCO Moscow, based at Тверской район, Russian Federation has been asked by Daimler AG to develop Four Seasons (Vivaldi) for their brand Mercedes-BenzProduct: Mercedes-benz Cl-class in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Cars, Mercedes-Benz Adverts.
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