New speciesNovember 2014
Industry of the clientBanking & Financials
Works made by other agencies
Check the latest works made by other agencies
OutOfTheBox, based at район Арбат, Russian Federation has been asked to develop UPDN for their brand UPDN BrokingProduct: Broking in 2011. This customer case is known in the marketing & communication market for Print, Commercials Archive, Stock Brokers, UPDN Broking Adverts.
JU - brandingMarch 2018
JU - branding
JAMI is one of the top Russian digital communication groups. JAMI data strategists every week used to present new best digital ad cases on internal all agency meeting called Digital Update. Aiming to expand beyond agency and become sound product for client’s marketing teams and important contributor to JAMI image, it was decided to launch Update 2.0, including workshops every 2 weeks opened for all market specialists and public telegram channel sharing updates every day. Tigers Moscow were invited to rebrand Digital Update through the lens of distinctive positioning, naming and identity.
TM proposed to bring into the spotlight product essence, which is all about the process of constant update of the most tangible data from the world of communication, digital, technologies and strongly link brand with master brandin order to increase positive impact on JAMI image.
We also dove into the meaning of what updating process means. Great metaphor came from famous Japan Zen buddhism koan which told the story of Nan-in, Zen master and his guest, who wondered what Zen is. Making long story short the wizard showed that only by emptying your cup
of tea you can fill it with new tea and update your knowledge. Following Zen motto ‘Empty you cup’ we formulated brand strategy and identity. Identity also is rooted in master brand’s style constants, such as ‘glitch’ effect.
ONLINE ADVERTAINMENT PROJECTNovember 2014
ONLINE ADVERTAINMENT PROJECT
OMD Russia, based at Войковский район, Russian Federation has been asked by Frito-Lay to develop ONLINE ADVERTAINMENT PROJECT for their brand HRUSTEAMProduct: HRUSTEAM SNACKS in 2009. This campaign is known in the marketing & communication market for Commercials Archive, Promo, Snacks, HRUSTEAM Adverts.
BBDO Russia Group, based at Даниловский район, Russian Federation has been asked to develop Construction for their brand STROYMASTERProduct: STROYMASTER in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Retail, Distribution, Rental companies, Home appliances, furnishings, STROYMASTER Adverts.
McCann-Erickson Russia, based at район Хорошёво-Мнёвники, Russian Federation has been asked to develop TRUCK for their brand Pt Atali Makmur IndonesiaProduct: Joyko Binder Clips in 2005. This customer case is known in the marketing & communication market for Print, Commercials Archive, Business equipment, services, Pt Atali Makmur Indonesia Adverts.
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