Neptune Cooking Oil

March 2018
Neptune Cooking Oil
Neptune Cooking Oil
Neptune Cooking Oil
Neptune Cooking Oil
Neptune Cooking Oil
Neptune Cooking Oil
Challenges

Dinosaur Vietnam’s campaign for cooking oil brand Neptune achieved the most buzz on social media platforms in Vietnam during November 2017.

Measured using the Buzzmetrics Social Index (BSI), the Neptune campaign generated almost three times as many mentions and interactions as the next two campaigns for Clear and Golgi Brothers.

Neptune has long been well known for its emotionally driven video content timed around the Tet lunar new year holiday period. The videos typically showed the hard work and dedication of Vietnamese women to make the Tet holiday special for their families. However, this time the brand wanted to try a new campaign not scheduled for the holiday season.

Solutions

Creative Director Trong Nguyen said this time the team wanted to take a similar theme but invert it somewhat. With the main message ‘Love is Sharing’, the video Dinosaur produced encourage men to appreciate the sacrifices the women in their lives made, and to begin to share the household and family chores.

Along with the viral video, Neptune also released an interestingly unique series of KVs featuring brand ambassador Tuan Hung. Dinosaur took it to the next level by playing with Vietnamese puns and phrases in a very humorous and charming way. The copy for each KV has two meanings: one is to imply the dignity of a true man, the other is to literally describe the household chores.

A man keeps his calm in the heat of the moment.
A man carries the weight of the world on his shoulders.
Bitter-sweet experiences and challenges make a man.
A man can battle the raging sea to do what needs to be done.
A man can brave the strongest of winds.

“Vietnam is, unfortunately, a country where old-fashioned gender stereotypes still largely exist,” said Trong, “particularly when it comes to responsibilities around the home.”

The spots were anchored with the fact that women spend an average of 2.5 months per year doing housework, so they were able to connect with both men and women, and generated substantial online discussion with many well-known personalities also entering the conversation with messages of support.

Impacts

 

 

Within a month, the campaign became the most viewed and shared topic on social media with impressive numbers: more than 12 million views, over 200,000 reactions and 27,000 people joined the conversation.

“It was nice to marry a behavioural change message with the brand, this way it was able to become something larger than the sum of its parts and so give it greater impact and ultimately generated more positive awareness,” Trong said.

– Buzzmetrics Social Index (BSI) is based on 5 criteria:

+ Buzz volume: Total discussion/mention/conversation about the campaign & brand 

+ Coverage: Unique audiences who participate in the discussion about the campaign & brand 

+ Object mention: Related keywords mentioned about the campaign & brand 

+ User Generated content: Related content created by users 

+ Sentiment Score: (Positive discussion – Negative discussion)/(Positive discussion + Negative discussion)  

Neptune Cooking Oil

March 2018
creative advertising
tvc
video production
campaign strategy
creative advertising
tvc
video production
campaign strategy
Challenges

Dinosaur Vietnam’s campaign for cooking oil brand Neptune achieved the most buzz on social media platforms in Vietnam during November 2017.

Measured using the Buzzmetrics Social Index (BSI), the Neptune campaign generated almost three times as many mentions and interactions as the next two campaigns for Clear and Golgi Brothers.

Neptune has long been well known for its emotionally driven video content timed around the Tet lunar new year holiday period. The videos typically showed the hard work and dedication of Vietnamese women to make the Tet holiday special for their families. However, this time the brand wanted to try a new campaign not scheduled for the holiday season.

Solutions

Creative Director Trong Nguyen said this time the team wanted to take a similar theme but invert it somewhat. With the main message ‘Love is Sharing’, the video Dinosaur produced encourage men to appreciate the sacrifices the women in their lives made, and to begin to share the household and family chores.

Along with the viral video, Neptune also released an interestingly unique series of KVs featuring brand ambassador Tuan Hung. Dinosaur took it to the next level by playing with Vietnamese puns and phrases in a very humorous and charming way. The copy for each KV has two meanings: one is to imply the dignity of a true man, the other is to literally describe the household chores.

A man keeps his calm in the heat of the moment.
A man carries the weight of the world on his shoulders.
Bitter-sweet experiences and challenges make a man.
A man can battle the raging sea to do what needs to be done.
A man can brave the strongest of winds.

“Vietnam is, unfortunately, a country where old-fashioned gender stereotypes still largely exist,” said Trong, “particularly when it comes to responsibilities around the home.”

The spots were anchored with the fact that women spend an average of 2.5 months per year doing housework, so they were able to connect with both men and women, and generated substantial online discussion with many well-known personalities also entering the conversation with messages of support.

Impacts

 

 

Within a month, the campaign became the most viewed and shared topic on social media with impressive numbers: more than 12 million views, over 200,000 reactions and 27,000 people joined the conversation.

“It was nice to marry a behavioural change message with the brand, this way it was able to become something larger than the sum of its parts and so give it greater impact and ultimately generated more positive awareness,” Trong said.

– Buzzmetrics Social Index (BSI) is based on 5 criteria:

+ Buzz volume: Total discussion/mention/conversation about the campaign & brand 

+ Coverage: Unique audiences who participate in the discussion about the campaign & brand 

+ Object mention: Related keywords mentioned about the campaign & brand 

+ User Generated content: Related content created by users 

+ Sentiment Score: (Positive discussion – Negative discussion)/(Positive discussion + Negative discussion)  

Work details
work
Client
Calofic
place
Location
Tân Bình
business
Industry of the client
Food
people
Audience
Business to Business
public
Geographic scope
National
settings
Service provided
Content Marketing, Graphic Design, Advertising
today
Collaboration period
From: June 2017Till: September 2017
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
GORILLA

GORILLA

November 2014
November 2014

GORILLA

Hakuhodo SAC, based at Nghe An, Vietnam has been asked by World Wide Fund for Nature to develop GORILLA for their brand WWFProduct: WWF Environmental Awareness in 2007. This customer case is known in the marketing & communication market for Commercials Archive, Animal Issues, Outdoor, Charities, Foundations, Volunteers, Environmental, WWF Adverts.

Advertising
Al Gore (Reaction)

Al Gore (Reaction)

November 2014
November 2014

Al Gore (Reaction)

The campaign Al Gore (Reaction) is a Greenpeace advert, born from the union between MEC Vietnam (based at Ho Chi Minh, Vietnam) and Greenpeace International in 2009. This campaign is known in the marketing & communication market for Print, Commercials Archive, Animal Issues, Charities, Foundations, Volunteers, Environmental, Greenpeace Adverts.

Advertising
ASIAN STANDOFF

ASIAN STANDOFF

November 2014
November 2014

ASIAN STANDOFF

MEC Vietnam, based at Ho Chi Minh, Vietnam has been asked by Nokia Corporation to develop ASIAN STANDOFF for their brand Nokia in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Accessories, Cell phones, Smartphones, Nokia Adverts, Fast Moving Consumer Goods.

Advertising
SPACE BALLOON PROJECT

SPACE BALLOON PROJECT

November 2014
November 2014

SPACE BALLOON PROJECT

The campaign SPACE BALLOON PROJECT is a SamsungProduct: Samsung Galaxy advert, born from the union between Hakuhodo SAC (based at Nghe An, Vietnam) and Samsung Group in 2010. This campaign is known in the marketing & communication market for Commercials Archive, Promo, Accessories, Samsung Adverts, Cell phones, Smartphones, Online Digital Design.

Advertising
MEXICAN STANDOFF

MEXICAN STANDOFF

November 2014
November 2014

MEXICAN STANDOFF

MEC Vietnam, based at Ho Chi Minh, Vietnam has been asked by Nokia Corporation to develop MEXICAN STANDOFF for their brand Nokia in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Accessories, Cell phones, Smartphones, Nokia Adverts, Fast Moving Consumer Goods.

Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free - Fee is charged to agencies willing to collaborate with you.