Advertising for NBA Latinamerica: 'NBA: La calle es tu cancha'

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Industry of the client: Clothing & Accessories
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Campaña, Deporte, Sports, NBA

La campaña "La calle es tu cancha" fue creada para NBA Latinamerica en nuestra agencia. Orientada a promover la venta de artículos oficialmente licenciados, esta campaña lleva un sentido urbano tanto en arte como copywriting, buscando crear empatía con el consumidor meta de productos tales como jerseys oficiales de diversos equipos de esta liga, que día a día toma más popularidad en los países latinoamericanos. Las piezas fueron publicadas en México y varios países de latinoamérica, e incluso la pieza "Barda" se publicó en China hace unos años

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