Delo - branding

March 2018
Delo - branding
Delo - branding
Delo - branding
Description

Introducing new federal digital startup bank for entrepreneurs, for those who are not building big businesses, but using Russian colloquial language are doing ‘delo’ (from Russian ‘дело’ — work of life, more than just occupation including many more other meanings).

Delo for micro and small businesses is all about passion, love, drive, never ending making and doing, something very close and dear to entrepreneurs’ hearts. When you’re doing delo, you’re swiping your toggle button to ‘delo’ mode.


Results

Startup raised necessary investments for launch and support of the whole infrastructure and federal marketing.


Product app and desktop version got into the list of top-5 banks for entrepreneurs according to Markswebb rating.

Developed MVG keeps satisfying ours and clients expectations. Project is now passed to numerous agencies (communication, media, research etc.), that are briefed with our strategy and keep contributing to new MVG release.

Delo - branding

March 2018
brand strategy
guidelines
logo
marketing strategy
Brand platform
brand strategy
guidelines
logo
marketing strategy
Brand platform
Description

Introducing new federal digital startup bank for entrepreneurs, for those who are not building big businesses, but using Russian colloquial language are doing ‘delo’ (from Russian ‘дело’ — work of life, more than just occupation including many more other meanings).

Delo for micro and small businesses is all about passion, love, drive, never ending making and doing, something very close and dear to entrepreneurs’ hearts. When you’re doing delo, you’re swiping your toggle button to ‘delo’ mode.


Results

Startup raised necessary investments for launch and support of the whole infrastructure and federal marketing.


Product app and desktop version got into the list of top-5 banks for entrepreneurs according to Markswebb rating.

Developed MVG keeps satisfying ours and clients expectations. Project is now passed to numerous agencies (communication, media, research etc.), that are briefed with our strategy and keep contributing to new MVG release.

Work details
work
Client
Delo Bank
place
Location
gorod Moskva
business
Industry of the client
Banking & Financials
people
Audience
B2B and B2C
public
Geographic scope
National
settings
Service provided
Graphic Design, Advertising, Branding
today
Collaboration period
From: June 2017Till: September 2017
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