Mother-in-law, 1November 2014
Industry of the clientBanking & Financials
Works made by other agencies
Check the latest works made by other agencies
20 years youngerNovember 2014
20 years younger
The campaign 20 years younger is a DiademineProduct: Diademine Anti Aging Cream advert, born from the union between BBDO Russia Group (based at Даниловский район, Russian Federation) and Henkel AG & Co. KGaA in 2009. This campaign is known in the marketing & communication market for Commercials Archive, Ambient, Cosmetics, beauty products, Diademine Adverts.
Twitter ZoomNovember 2014
BBDO Interactive, based at Тверской район, Russian Federation has been asked by Volkswagen Group to develop Twitter Zoom for their brand VolkswagenProduct: Volkswagen Fox in 2010. This customer case is known in the marketing & communication market for Commercials Archive, Cars, Online, Volkswagen Adverts.
Let music fill your head, Osama Bin LadenNovember 2014
Let music fill your head, Osama Bin Laden
Cheil Communications, based at Тверской район, Russian Federation has been asked by Samsung Group to develop Let music fill your head, Osama Bin Laden for their brand SamsungProduct: Samsung i450 Phone in 2009. This campaign is known in the marketing & communication market for Commercials Archive, Online, Accessories, Samsung Adverts, Cell phones, Smartphones.
Ballet by Henry LeutwylerNovember 2014
Ballet by Henry Leutwyler
Teletype Studio, based at район Хорошёво-Мнёвники, Russian Federation has been asked to develop Ballet by Henry Leutwyler for their brand Henry Leutwyler StudioProduct: Advertising Agency in 2013. This customer case is known in the marketing & communication market for Commercials Archive, Promo, Advertising agencies, Henry Leutwyler Studio Adverts.
JU - brandingMarch 2018
JU - branding
JAMI is one of the top Russian digital communication groups. JAMI data strategists every week used to present new best digital ad cases on internal all agency meeting called Digital Update. Aiming to expand beyond agency and become sound product for client’s marketing teams and important contributor to JAMI image, it was decided to launch Update 2.0, including workshops every 2 weeks opened for all market specialists and public telegram channel sharing updates every day. Tigers Moscow were invited to rebrand Digital Update through the lens of distinctive positioning, naming and identity.
TM proposed to bring into the spotlight product essence, which is all about the process of constant update of the most tangible data from the world of communication, digital, technologies and strongly link brand with master brandin order to increase positive impact on JAMI image.
We also dove into the meaning of what updating process means. Great metaphor came from famous Japan Zen buddhism koan which told the story of Nan-in, Zen master and his guest, who wondered what Zen is. Making long story short the wizard showed that only by emptying your cup
of tea you can fill it with new tea and update your knowledge. Following Zen motto ‘Empty you cup’ we formulated brand strategy and identity. Identity also is rooted in master brand’s style constants, such as ‘glitch’ effect.
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