ClientCocaineProduct: Advertising Agency
LocationSantiago de Querétaro
Industry of the clientBanking & Financials
Works made by other agencies
Check the latest works made by other agencies
Use the Unused, 1November 2014
Use the Unused, 1
The Fork Co., based at Santiago de Querétaro, Mexico has been asked to develop Use the Unused, 1 for their brand City HarvestProduct: Charity in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Charities, Foundations, Volunteers, City Harvest Adverts.
Branding for an Artisanal BeerFebruary 2016
Branding for an Artisanal Beer
Finísima is an artisanal beer that leans on independent brewing without sacrificing the reach and reception of more comercial brands. A Golden Ale, perfect for introducing the unaccustomed drinker into the world of artisanal beer and yet, its style is respected by connoisseurs. Visually, it conveys a premium and defying presence. Through unusual formats, it displays top-quality finishes and materials. This is contrasted by a graphic language inspired on Pedro Friedeberg’s work and the Mexican surrealists from the 50s and 60s. We want to create an imaginary universe inspired by bohemian nights and struggling artists where Finísima is served as an antidote against routine or a potion for freedom and artistic creation.
Branding for Abarratos Delirio in Mexico CityFebruary 2016
Branding for Abarratos Delirio in Mexico City
Abarrotes Delirio balances street life and good food through its authentic and functional offer, conveying a lifestyle which is impulsed by a new gastronomical street culture and gourmet meals, but in a new pantry-ready format. Our objective was to communicate Abarrotes Delirio's philosophy, based on practicality, simplicity and on the organic provenance of their ingredients, through its identity and interior design, which in turn was developed by Habitación 116. The careful selection of the products on offer is depicted in the graphic style developed for the brand, where each element serves a specific purpose to complement this lifestyle. The contrast between the opposing concepts of a corner shop and a gourmet one is resolved through a neutral and pristine base that can cater for all forms and colours which are naturally present in the products, thus effectively communicating the concept of closeness, authenticity and selectiveness.
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