Works made by other agencies
Check the latest works made by other agencies
Social media and field activation for eastpesa.comNovember 2016
Social media and field activation for eastpesa.com
Eastpesa is a remmitance services provider that enables east africans abroad to instantly send money home. Being a new serviceReaching this group, spread all over the world was the challenge. We came up with a marketing strategy that involved social media and field activations. We created engaging media with targeted messages for each category of the target audience. The result was viral sharing in the market, growth in user interaction, signups and transanctions.
First 4months Summary:
Facebook likes - 5k
Av. Daily website visits - 390
User signups - 800
Transaction Volume - Ksh 15M
Key to our success was the close working with eastpesa to understand their product strengths. In this case rode on the ability to instantly send money from card to mobile wallets and ability to serve all mobile networks.
We are appreciate the lessons we learned in mobile money, and very proud to be part of this growing brand
InStore activations for ClaseNovember 2016
InStore activations for Clase
Clase International is a distributor of renowned global brands of Sports Accessories and Equipments, Designer Perfumes and watches,travel goods. They tasked us with having their products available, visible and moving in several stores in Nairobi. Our strategy was to hire experienced promoters for each store, come up with reward and gifting schemes and boost the brands on social media platforms.
The result was:
An increase in sales by 16%
Reduced OOS by 20%
Improved brand knowledge.
Listing in new stores.
Having the right people and understanding the market are the key skills that we rely on when we are tasked to help brands make their number.
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