Advertising for Milk: 'Milk by Michael Klim'

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Industry of the client: Others
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: National
Tags: Advertising, Design, Packaging, digital, Brand Mark, brand strategy

Australian Olympian Michael Klim wanted to create a natural skincare range that spoke directly to men, but wouldn’t look out of place in ‘a gals’ bathroom. And Milk Skincare was born (it’s Klim backwards btw). We developed a brand that reflected Michael’s sense of style and his approachable personality. ‘What you see is what you get’ was the creative platform. And from the translucent packaging design (with ingredients on front) to the iconic advertising imagery featuring Michael with dry, cracking skin – it was very clear that Australian men’s skin needs Milk.


Brand Strategy + Brand Mark + Advertising + Digital + Packaging + Design

From the initial brand planning we created a friendly, modern Brand Mark, Packaging Design, POS, Advertising and Digital. Our vision was to was ensure bathrooms all over the world void of ugly male skincare packaging and create lot more men with silky, smooth skin.

What happened next? From Melbourne beginnings Milk & Co Skincare is now an internationally successful brand and product ranges have been extended in the male range while new baby and women's ranges have also been developed.

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Other ideas of Advertising

Milk by Michael Klim

Milk by Michael Klim

Advertisingmagazine ads, business advertising, marketing campaign, tv ads, advertising
Brand Mark
brand strategy

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