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Milk by Michael Klim

July 2016
Milk by Michael Klim
Description

Australian Olympian Michael Klim wanted to create a natural skincare range that spoke directly to men, but wouldn’t look out of place in ‘a gals’ bathroom. And Milk Skincare was born (it’s Klim backwards btw). We developed a brand that reflected Michael’s sense of style and his approachable personality. ‘What you see is what you get’ was the creative platform. And from the translucent packaging design (with ingredients on front) to the iconic advertising imagery featuring Michael with dry, cracking skin – it was very clear that Australian men’s skin needs Milk.

HOW WE ENGAGE

Brand Strategy + Brand Mark + Advertising + Digital + Packaging + Design

From the initial brand planning we created a friendly, modern Brand Mark, Packaging Design, POS, Advertising and Digital. Our vision was to was ensure bathrooms all over the world void of ugly male skincare packaging and create lot more men with silky, smooth skin.

What happened next? From Melbourne beginnings Milk & Co Skincare is now an internationally successful brand and product ranges have been extended in the male range while new baby and women's ranges have also been developed.

Ready to bring your brand to life? Let's talk.

Milk by Michael Klim

July 2016
Description

Australian Olympian Michael Klim wanted to create a natural skincare range that spoke directly to men, but wouldn’t look out of place in ‘a gals’ bathroom. And Milk Skincare was born (it’s Klim backwards btw). We developed a brand that reflected Michael’s sense of style and his approachable personality. ‘What you see is what you get’ was the creative platform. And from the translucent packaging design (with ingredients on front) to the iconic advertising imagery featuring Michael with dry, cracking skin – it was very clear that Australian men’s skin needs Milk.

HOW WE ENGAGE

Brand Strategy + Brand Mark + Advertising + Digital + Packaging + Design

From the initial brand planning we created a friendly, modern Brand Mark, Packaging Design, POS, Advertising and Digital. Our vision was to was ensure bathrooms all over the world void of ugly male skincare packaging and create lot more men with silky, smooth skin.

What happened next? From Melbourne beginnings Milk & Co Skincare is now an internationally successful brand and product ranges have been extended in the male range while new baby and women's ranges have also been developed.

Ready to bring your brand to life? Let's talk.

Work details
work
Client
Milk
place
Location
Victoria
business
Industry of the client
Others
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Advertising
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