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MILAAP

January 2016
MILAAP
Description

Milaap, the fundraising platform working towards a positive, lasting change through a series of project specific microloans, required a stronger online presence, but were unsure how to target lenders online.

The first step on this journey was to refine their brand message, so we created a brand book, helping them dig deeper into their brand personality and communicate it in a powerful and memorable way.

MILAAP

January 2016
Description

Milaap, the fundraising platform working towards a positive, lasting change through a series of project specific microloans, required a stronger online presence, but were unsure how to target lenders online.

The first step on this journey was to refine their brand message, so we created a brand book, helping them dig deeper into their brand personality and communicate it in a powerful and memorable way.

Work details
work
Client
MILAAP
place
Location
Shanghai
business
Industry of the client
Non-profit
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Branding
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