Industry of the clientNon-profit
AudienceBusiness to Consumer
Works made by other agencies
Check the latest works made by other agencies
Austen Morris AssociatesJanuary 2016
Austen Morris Associates
Austen Morris Associates, an international wealth management company with over 20 years of successfully doing business in Asia wanted to take their brand internationally expanding to Africa and beyond.
Muddled by the uncertain financial services industry, they wanted to differentiate themselves and highlight their strong reputation of satisfied clients, innovative services, sustainability and community outreach programs. Starting with a discovery session with the entire Austen Morris team we refreshed their brand by removing industry stereotypes and and creating a new transparent communication strategy, logo, brand and new identity which allows them to grow and expand with the same identity which builds longstanding and trustworthy businesses.
The Hillmore GroupJanuary 2016
The Hillmore Group
The Hillmore Group, a new private investment company seeking to communicate their experience in investing and specialising in alternative asset management needed a platform to communicate with clients to build their portfolio. The wanted to create a brand which communicated their industry experience, professionalism and opportunity. From logo development through to the execution of their website we solved the challenge of balance between old reputation, high net-worth target audience and new opportunity.
ICEFRESH had the game-changing vision of making the highest quality ocean fresh fish from Norway available to everyone, everywhere, every day. A new brand, 6 years in the making, ICEFRESH invited us to create their global brand launch strategy in Shanghai. Utilising our ‘brand driver’ branding methodology we developed the ‘Hungry for Fresh?’ brand platform that provides the structure and the compass for ICEFRESH to navigate and stay on course with the brand launch and beyond in Shanghai.
REFUGE Martial Arts Academy BrandingFebruary 2018
REFUGE Martial Arts Academy Branding
The Refuge is a modern Martial Arts Academy that teaches ordinary people extraordinary skills and philosophies that are accessible, engaging and authentic.
At the heart of the Refuge is the belief that through genuine care and dedication to our members, authentic Martial Arts training and philosophies in a real community setting can bring true well-being to the mind, body and spirit.
We have got the mission to build a brand that heart warm, Trustworthy, and Modern to build China’s best global mixed martial arts academy brand that focused on turning everyday people into capable martial artists.
After many brainstorming and sketches, we come up with the main point : "People", we found out that People is the main spirit of this brand, so we got the inspiration from the Chinese character "人“, from this shape, we extend the idea to the roof shape of refuge and to the basic gesture of Martial art" Horse stance". This reflects the progress of the activity - people gather together under the refuge roof and start the journey of the martial arts together.
Their store will be soon open in Shanghai GuBei area, we are very glad to have this project well done.
ClearOceans is a values driven Ocean Enterprise on a mission to inspire business owners to look after our oceans as much as they look after us.
The ClearOceans vision is to make a positive difference to the health of our oceans by connecting business owners with practical, relevant and reliable sustainability solutions.
The Good Agency Asia has supported ClearOceans from brand building to creative marketing services, helping spread the word through an ambassador & content lead, social media campaign.
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