Advertising for L'Oreal: 'Maybelline Rocket promotional event'

Home - Russia - Moscow - gorod Moskva - Moscow - Maybelline Rocket promotional event

Learn more about this example of Advertising

Industry of the client: Others
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Advertising, Video, BTL, ATL, sampling, maybelline, Cosmetics, Beauty, russian, russia, moscow, russian agency, russian audience, mascara

ask: provide any kind of support to the Maybelline Rocket mascara ad campaign

Concept: the promo team cruises around town in a Maybelline-branded luxury sportscar giving away Maybelline Rocket mascara to pretty girls.

Implementation: It took a while to find a working conversation starter since ladies in Moscow are wary of accepting suspiciously awesome gifts from suspiciously handsome males riding a suspiciously hot car.

Results: 500 out of the 700 young women accepted the mascara as a present, 8 gave their phone numbers and 2 agreed to have a ride in Lamborghini on the promoter's lap.

Other ideas of Advertising

Panasonic Viera 4K special project

Advertising - Luxury Goods & Jewelry
Advertising - TV - digital - Video - Case study - Electronics - Production - russian agency - russian advertising - Luxury - Promotion - panasonic - commercial

Services delivered: marketing campaign, business advertising, magazine ads, tv ads, advertising

Lukoborie for Panasonic Lumix

Advertising - Consumer Electronics
Advertising - russia - russian - russian advertising - Case study - case video - Video - case - Production - celebrity - russian celebrity - Photo - camera - lumix - panasonic - Social Media - SMM - Media - Online - digital

Services delivered: magazine ads, advertising, tv ads, marketing campaign, business advertising

Breakfast Kitchen Appliances website

Advertising - Consumer Electronics
Advertising - kitchen appliances - kitchen - Electronics - house goods - panasonic - Website - site - digital - Illustration - Creative - creative advertising - poems - russian - russian advertising - Case study - case - video case - Video

Services delivered: business advertising, tv ads, marketing campaign, magazine ads, advertising

Nissan Corporate

Advertising - Automotive
nissan - Car - Advertising - russia - Case study - Video - Production - Animated - video production - development - corporate - corporative

Services delivered: advertising, marketing campaign, magazine ads, business advertising, tv ads

Little Amsterdam

Advertising - Beverage
Advertising - amstel - SMM - Social Media - digital out of home - doh - Amsterdam - moscow - russian - russian advertising - Case study - case - Video - Production - vk - Facebook

Services delivered: advertising, tv ads, marketing campaign, business advertising, magazine ads

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation