Maybelline Rocket promotional event

Advertising

L'Oreal

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ask: provide any kind of support to the Maybelline Rocket mascara ad campaign

Concept: the promo team cruises around town in a Maybelline-branded luxury sportscar giving away Maybelline Rocket mascara to pretty girls.

Implementation: It took a while to find a working conversation starter since ladies in Moscow are wary of accepting suspiciously awesome gifts from suspiciously handsome males riding a suspiciously hot car.

Results: 500 out of the 700 young women accepted the mascara as a present, 8 gave their phone numbers and 2 agreed to have a ride in Lamborghini on the promoter's lap.

Client: L'Oreal
Location: gorod Moskva
Industry of the client: Others
Audience: Business to Consumer
Geographic scope: International
Service provided: Advertising

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