Advertising for L'Oreal: 'Maybelline Rocket promotional event'

Home - Russia - Moscow - gorod Moskva - Advertising - Maybelline Rocket promotional event

Learn more about this example of Advertising

Industry of the client: Others
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: mascara, russian audience, russian agency, moscow, russia, russian, Beauty, Cosmetics, maybelline, sampling, ATL, BTL, Video, Advertising



ask: provide any kind of support to the Maybelline Rocket mascara ad campaign

Concept: the promo team cruises around town in a Maybelline-branded luxury sportscar giving away Maybelline Rocket mascara to pretty girls.

Implementation: It took a while to find a working conversation starter since ladies in Moscow are wary of accepting suspiciously awesome gifts from suspiciously handsome males riding a suspiciously hot car.

Results: 500 out of the 700 young women accepted the mascara as a present, 8 gave their phone numbers and 2 agreed to have a ride in Lamborghini on the promoter's lap.

Other ideas of Advertising

ImageTitleServicesTags
Maybelline Makeup School series

Maybelline Makeup School series

Advertisingtv ads, business advertising, advertising, marketing campaign, magazine ads
Others
branded video
tv series
branded
Production
Video
russian
Advertising
Maybelline Rocket promotional event

Maybelline Rocket promotional event

Advertisingbusiness advertising, magazine ads, marketing campaign, tv ads, advertising
Others
mascara
russian audience
russian agency
moscow
russia
russian
Beauty
Cosmetics
maybelline
sampling
ATL
BTL
Video
Advertising

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation