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Maybelline Rocket promotional event

August 2016
Description



ask: provide any kind of support to the Maybelline Rocket mascara ad campaign

Concept: the promo team cruises around town in a Maybelline-branded luxury sportscar giving away Maybelline Rocket mascara to pretty girls.

Implementation: It took a while to find a working conversation starter since ladies in Moscow are wary of accepting suspiciously awesome gifts from suspiciously handsome males riding a suspiciously hot car.

Results: 500 out of the 700 young women accepted the mascara as a present, 8 gave their phone numbers and 2 agreed to have a ride in Lamborghini on the promoter's lap.

Maybelline Rocket promotional event

August 2016
Description



ask: provide any kind of support to the Maybelline Rocket mascara ad campaign

Concept: the promo team cruises around town in a Maybelline-branded luxury sportscar giving away Maybelline Rocket mascara to pretty girls.

Implementation: It took a while to find a working conversation starter since ladies in Moscow are wary of accepting suspiciously awesome gifts from suspiciously handsome males riding a suspiciously hot car.

Results: 500 out of the 700 young women accepted the mascara as a present, 8 gave their phone numbers and 2 agreed to have a ride in Lamborghini on the promoter's lap.

Work details
work
Client
L'Oreal
place
Location
gorod Moskva
business
Industry of the client
Others
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
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Maybelline Makeup School series

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Maybelline Makeup School series

Task: to create a series of original makeup edutainment shorts Concept: Combine instructional video with a drama series genre. Implementation: A series of short films about girlfriends and situations they get into. Each character has a distinct personality and image. They discuss their daily issues, devise schemes, make enemies and friends. As the story unfolds, they also learn the art of makeup and Maybelline products and even participate in makeup master classes. Results: In one year, the number of subscribers has grown from 3,000 to 15,000. Even after the project's end viewers have continued to show interest in further lives of the characters.

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