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Maybelline Rocket promotional eventAugust 2016
Maybelline Rocket promotional event
ask: provide any kind of support to the Maybelline Rocket mascara ad campaign
Concept: the promo team cruises around town in a Maybelline-branded luxury sportscar giving away Maybelline Rocket mascara to pretty girls.
Implementation: It took a while to find a working conversation starter since ladies in Moscow are wary of accepting suspiciously awesome gifts from suspiciously handsome males riding a suspiciously hot car.
Results: 500 out of the 700 young women accepted the mascara as a present, 8 gave their phone numbers and 2 agreed to have a ride in Lamborghini on the promoter's lap.
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