Home - Russia - Moscow - gorod Moskva - Advertising - Maybelline Makeup School series

Maybelline Makeup School series

August 2016
Description

Task: to create a series of original makeup edutainment shorts Concept: Combine instructional video with a drama series genre. Implementation: A series of short films about girlfriends and situations they get into. Each character has a distinct personality and image. They discuss their daily issues, devise schemes, make enemies and friends. As the story unfolds, they also learn the art of makeup and Maybelline products and even participate in makeup master classes. Results: In one year, the number of subscribers has grown from 3,000 to 15,000. Even after the project's end viewers have continued to show interest in further lives of the characters.

Maybelline Makeup School series

August 2016
Description

Task: to create a series of original makeup edutainment shorts Concept: Combine instructional video with a drama series genre. Implementation: A series of short films about girlfriends and situations they get into. Each character has a distinct personality and image. They discuss their daily issues, devise schemes, make enemies and friends. As the story unfolds, they also learn the art of makeup and Maybelline products and even participate in makeup master classes. Results: In one year, the number of subscribers has grown from 3,000 to 15,000. Even after the project's end viewers have continued to show interest in further lives of the characters.

Work details
work
Client
L'Oreal
place
Location
gorod Moskva
business
Industry of the client
Others
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
Looking for an agency providing that kind of service?Start a project

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.