Advertising for L'Oreal: 'Maybelline Makeup School series'

Home - Russia - Moscow - gorod Moskva - Moscow - Maybelline Makeup School series

Learn more about this example of Advertising

Industry of the client: Others
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Advertising, russian, Video, Production, branded, tv series, branded video

Task: to create a series of original makeup edutainment shorts Concept: Combine instructional video with a drama series genre. Implementation: A series of short films about girlfriends and situations they get into. Each character has a distinct personality and image. They discuss their daily issues, devise schemes, make enemies and friends. As the story unfolds, they also learn the art of makeup and Maybelline products and even participate in makeup master classes. Results: In one year, the number of subscribers has grown from 3,000 to 15,000. Even after the project's end viewers have continued to show interest in further lives of the characters.

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