Marketing site of a product companyJune 2016
Industry of the clientE-commerce
AudienceB2B and B2C
Service providedWeb Development
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About: Pindify is a place where you can publish, distribute and promote your texts, films, music or art. The ultimate goal of Christopher Wallen, the product owner, is to help the Creative Class to earn for a living by providing their followers a brand-new and valuable way to support them.
Problem: The set goal was to create a platform from the ground up using the design and business logic provided by the client. Christoffer Wallin wanted to have the solution as functional as possible before starting to promote it. Although we formally had something we called a minimum viable product, our scope included delivering both a desktop and mobile version of a service, and, later, implementing an iOS application.
Solution: In January 2016 we had eventually released a fully functional Pindify.com web service. It's design and architecture was updated according to hundreds of new features added since the beginning of the project. The iOS application is yet to be released. Soon we will start collecting users' feedback, which will result in new change requests and requirements, so Pindify is to be further improved and polished.
Notable Challenges: Although Pindify reminds of Pinterest, the cards in Pindify are much more functional and dynamic. They contain not only pictures, but also music, texts, Youtube videos, and all that can be accessed within a service, with no need to navigate somewhere else. To make that card system working smoothly, we needed to optimize the usage of AngularJS. Not only we improved or even rewrote from scratch a few third-party AngularJS libraries, but also switched to one-way binding wherever it was possible and PubSubJS for event dispatching.
Another problem was to make the card grid adjustable to the screen's width. Now it works even more smoothly than Pinterest, as cards move automatically when you resize the window screen. And it doesn't lag at all thanks to using the relatively new CSS Transform Translate method, which loads video chip instead of CPU to process the commands.
When it was decided to build a mobile interface, we started doing it from scratch using BackboneJS, as it is easily extendable and stable, and one of its extensions called MarionetteJS allows to speed up the development process and write a clearer code. Such approached allowed a single developer to deliver a mobile interface within less than ~12 weeks.
About: Shopperations is a planning and collaboration platform for retail and brand marketers. It lets them implement cooperative marketing events, collaborate better with its internal team, quickly analyze the current and previous data and do so many more that was earlier impossible to do in a single place.
Problem: The Shopperations CEO, Olga Yurovski, once was a shopper marketer. She had been responsible for understanding how the company’s customers act as shoppers, where they buy the company’s products, how they make such decisions and how she can stimulate sales by performing different promotions. Olga found that she and her colleagues had no tools except Excel and email to manage budgets from several departments, collaborate with partners and coordinate promotional events.
So, she had come up with an idea of a cloud-based solution for shopper marketers that would unite all the data shopper marketers need to work with in a single place. At first she was partnering with a fellow developer to introduce a prototype, and then she reached us to help her turn that prototype into life.
Solution: We implemented a fully working MVP of Shopperations for retail managers. Although the product was really stable and impressive, Olga found there’s a bigger, consumer packaged goods market, that lacks their own tailored version of Shopperations. So we helped Olga pivot the product and make an alternate version with functions specifically required by marketers in the CPG industry.
During our partnership we also put efforts to make the product as much intuitive and easy to use as possible. Since Shopperations works with huge amounts of different information that you enter in one place and then it appears processed and calculated throughout the whole platform, the top priority was to avoid overloading users with numerous data representations.
Achievements: CincyTech, the seed stage investment fund, was extremely impressed with Olga’s idea and had awarded her with $50,000 to stimulate the product development.
After the product release, Olga negotiated cooperation with her first clients. Early adopters are actively using the product and loving its usability and robust feature set.
More clients will join soon and are currently in the negotiation processes. Developing the success of the CPG version is a primary goal for Yurovski, though Shopperations for retail marketers is also a completely developed product that will be further improved.
Notable Challenges: The whole architecture implies entering a lot of differentiated data. Marketers are expected to specify lots of budget numbers, select event dates, attach pictures and so on. So we needed to make all those customized data fields work flawlessly with each other and test every possible scenario to address all corner cases.
One of the notable features of Shopperations is its highly customized calendar that supports not only generic years and months, but also fiscal periods, which differ from country to country.
We created that calendar from scratch, as there were no similar solutions created before.
To make Shopperations extremely helpful for marketers and avoid any required calculations, all the entered data is required to be heavily visualized yet easily accessed throughout the platform. You can quickly check up what portion of money you are expected to spend on offline advertising based on your previous spendings, or dig into archives to see why a particular approach didn’t work.
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