Marketing Services for Swiss Delice Rösti

April 2018
Marketing Services for Swiss Delice Rösti
Marketing Services for Swiss Delice Rösti
Marketing Services for Swiss Delice Rösti
Marketing Services for Swiss Delice Rösti
Description

M-Industry, a subsidiary of Swiss firm Migros Group, is one of the largest own-brand product creators in the world, making more than 20,000 such items across a range of Swiss brands.

Its Japanese operations, M-Industry Japan, was set up in 2013 to bring local consumers a range of quintessential Swiss brands and products, including Rösti from Swiss Delice. M-Industry asked Custom Media to help introduce Rösti—a hearty and healthy gluten-free potato dish—to the Japanese market.

Challenges

Custom Media has been working closely with the M-Industry team since August 2016 to develop and implement an integrated marketing strategy that is helping establish the Rösti brand, increase reach, and boost both business-to-business (B2B) and business-to-consumer (B2C) audiences.

From target strategy, consultation, and brand development to online and offline marketing activities and B2B sales channel support, our content and brand story delivers Rösti to customers’ dining tables, bento boxes, and picnic baskets all over Japan.

Solutions

To engage Japanese customers, we designed the character Rösti-kun. This playful spud keeps busy online and offline, reminding customers why they love the product: it’s a hearty, delicious, and healthy meal.

Rösti-kun welcomes visitors through prominent placement on the Rösti website and also makes appearances in social media. In recipe videos, magazine advertisement, in-store events, sales presentations, and at trade shows, he plays an integral part in promoting the product.

 

Impacts

Since beginning their partnership with Custom Media, Rösti has seen a boost in brand awareness and sales success among B2B and B2C audiences that is helping M-Industry pave the way for other Swiss Delice products.

Marketing Services for Swiss Delice Rösti

April 2018
Website Design and Development
Social Media Communication
User Interface Design
User Experience Design
Search Engine Marketing
Content Management System
Content Optimization
Website Design and Development
Social Media Communication
User Interface Design
User Experience Design
Search Engine Marketing
Content Management System
Content Optimization
Description

M-Industry, a subsidiary of Swiss firm Migros Group, is one of the largest own-brand product creators in the world, making more than 20,000 such items across a range of Swiss brands.

Its Japanese operations, M-Industry Japan, was set up in 2013 to bring local consumers a range of quintessential Swiss brands and products, including Rösti from Swiss Delice. M-Industry asked Custom Media to help introduce Rösti—a hearty and healthy gluten-free potato dish—to the Japanese market.

Challenges

Custom Media has been working closely with the M-Industry team since August 2016 to develop and implement an integrated marketing strategy that is helping establish the Rösti brand, increase reach, and boost both business-to-business (B2B) and business-to-consumer (B2C) audiences.

From target strategy, consultation, and brand development to online and offline marketing activities and B2B sales channel support, our content and brand story delivers Rösti to customers’ dining tables, bento boxes, and picnic baskets all over Japan.

Solutions

To engage Japanese customers, we designed the character Rösti-kun. This playful spud keeps busy online and offline, reminding customers why they love the product: it’s a hearty, delicious, and healthy meal.

Rösti-kun welcomes visitors through prominent placement on the Rösti website and also makes appearances in social media. In recipe videos, magazine advertisement, in-store events, sales presentations, and at trade shows, he plays an integral part in promoting the product.

 

Impacts

Since beginning their partnership with Custom Media, Rösti has seen a boost in brand awareness and sales success among B2B and B2C audiences that is helping M-Industry pave the way for other Swiss Delice products.

Work details
work
Client
Swiss Delice
place
Location
Tokyo
business
Industry of the client
Food
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Web Design, Content Marketing, Advertising, Social Media, Copywriting, Graphic Design, User Experience (UX design), Digital Strategy
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Music Almighty

Music Almighty

November 2014
November 2014

Music Almighty

The campaign Music Almighty is a NokiaProduct: Nokia 5610 XpressMusic advert, born from the union between Wieden + Kennedy (based at 港区, 日本) and Nokia Corporation in 2007. This campaign is known in the marketing & communication market for Print, Commercials Archive, Home electronics, Accessories, Nokia Adverts, Home Appliances, Cell phones, Smartphones.

Advertising
Music Almighty

Music Almighty

November 2014
November 2014

Music Almighty

Wieden + Kennedy, based at 港区, 日本 has been asked by Nokia Corporation to develop Music Almighty for their brand NokiaProduct: Nokia 5610 XpressMusic in 2007. This campaign is known in the marketing & communication market for Print, Commercials Archive, Home electronics, Accessories, Nokia Adverts, Home Appliances, Cell phones, Smartphones.

Advertising
THE SPORTS SYNCHROMMERCIAL

THE SPORTS SYNCHROMMERCIAL

November 2014
November 2014

THE SPORTS SYNCHROMMERCIAL

Dentsu Tec, based at 中央区, 日本 has been asked to develop THE SPORTS SYNCHROMMERCIAL for their brand OkinawaProduct: Foods in 2010. This campaign is known in the marketing & communication market for Commercials Archive, Online, Spices, Condiments, Best Use of Screens, Okinawa Adverts.

Advertising
Rice Magic Sparkling Sake

Rice Magic Sparkling Sake

October 2014
October 2014

Rice Magic Sparkling Sake

Havas Worldwide Tokyo, based at 港区, 日本 has been asked by Ninki Inc. to develop Rice Magic Sparkling Sake for their brand NinkiProduct: Japanese Sake in 2012. This customer case is known in the marketing & communication market for Commercials Archive, Design, Branding, Alcoholic drinks, Tobacco, Plastic bags, Containers, Packaging, Wrapping, Ninki Adverts.

Advertising
WHALE BLOW PROMOTION

WHALE BLOW PROMOTION

November 2014
November 2014

WHALE BLOW PROMOTION

Mindshare Japan, based at 港区, 日本 has been asked to develop WHALE BLOW PROMOTION in 2008. This customer case is known in the marketing & communication market for Commercials Archive, DM, Publications, media, Anti-whaling Message Adverts.

Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free - Fee is charged to agencies willing to collaborate with you.