Marketing Collateral DesignsAugust 2016
ClientBlueBird Passenger Transport
Industry of the clientAutomotive
AudienceB2B and B2C
Service providedGraphic Design
Works made by other agencies
Check the latest works made by other agencies
Harper's Bazaar Café DubaiApril 2018
Harper's Bazaar Café Dubai
Design & Practice was commissioned to design an identity and packaging collection drawing inspiration from the graphic heritage of the Harper's Bazaar magazine with a contemporary feel and link to the design of the interior.
Taking one of the most iconic titles in fashion publishing into a modern hospitality environment, we looked for a balance between keeping the integrity of the heritage and formulating a contemporary elegant visual language.
Wahaat Branding ExcerciseMarch 2018
Wahaat Branding Excercise
ANCHOVY. was approached by NexiaBT to create a niche service firm which provides residence & citizenship solutions to high net-worth individuals, as well as family business advisory services. We wanted to create a relatable & trustworthy brand which understands traditional values but also pushes forward to meet contemporary needs; The result was the birth of WAHAAT. Here is how we went from initiating a fitting concept to executing their entire website and brand peripherals:IN A NUTSHELL
We wanted to come up with something sleek, modern and versatile so that the brand could live in various applications, as well as have a lifespan which would not go out of style. There was also a premium feel which the client wanted to communicate which was where the colour scheme and certain other choices originated from. Contrasting with this was the need to have a neutral and universal aspect because of the varying cultures and communities that would be targeted by the brand. Lastly, being based in Malta, we also wanted to show some local flair, especially in the imagery.
Ribcraft Middle EastJune 2018
Ribcraft Middle East
Ribcraft Middle East —
Commercial sea transport
”A British icon of the sea, discovers new territory.”
Strategy — Brand Idea | Brand Personality
Design — Brand Identity Refinements | Look & Feel | Brand Collateral | Brand Guidelines | Website
Founded in the early 80's in England, Ribcraft has become a name synonymous within the industry for high quality engineering and innovation. RME based in Dubai aimed to service the growing market.
RME brand is about looking to the future whilst still acknowledging it’s maritime beginnings. Aimed at specific industry sectors the brand is bold, diverse and dynamic.
Marketing & Creatives for Elite Business BayDecember 2017
Marketing & Creatives for Elite Business Bay
Elite Business Bay is a luxurious 24-Storey Residential Tower located in Business Bay, on the banks of the Dubai Water Canal. We worked with the developer to create a solid launch platform, that would build brand awareness and generate quality leads.
The Elite Business Bay brand was refreshed and modernised. The new upscale brand was developed to reflect the credibility, quality and the experience of the developer.
We designed and developed a brand new website for this project. The objective was to introduce Elite Business Bay to prospective buyers and to drive quality leads to the sales team.
Flairmont also assisted with CRM selection and integration, server management, digital campaign strategy and implementation, SEO, social posts and PR.
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