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Makes it good

July 2016
Makes it good
Description

Scrumptious baking franchise group Ferguson Plarre wanted to refresh their brand and become more relevant in today’s marketplace where food is king. We started with Brand Strategy and developed the positioning that… Ferguson Plarre is a family favourite that ‘Makes it good’.

HOW WE ENGAGE 

Brand Strategy + Positioning + Brand Story + Advertising + Digital + Design

After defining brand strategy and positioning we developed a campaign in traditional and digital media to take the new Ferguson Plarre to market. They developed an e-comm website and began to engage with customers in a whole new way.  

What happened next? By using equity from the existing brand visual assets (but in an all new way) we retained existing customers and appealed to an all new customer base too. Franchisees are engaged and have been officially voted #1 most passionate franchisees in Australia across all categories.

Ready to bring your brand to life? Let's talk.

Makes it good

July 2016
Description

Scrumptious baking franchise group Ferguson Plarre wanted to refresh their brand and become more relevant in today’s marketplace where food is king. We started with Brand Strategy and developed the positioning that… Ferguson Plarre is a family favourite that ‘Makes it good’.

HOW WE ENGAGE 

Brand Strategy + Positioning + Brand Story + Advertising + Digital + Design

After defining brand strategy and positioning we developed a campaign in traditional and digital media to take the new Ferguson Plarre to market. They developed an e-comm website and began to engage with customers in a whole new way.  

What happened next? By using equity from the existing brand visual assets (but in an all new way) we retained existing customers and appealed to an all new customer base too. Franchisees are engaged and have been officially voted #1 most passionate franchisees in Australia across all categories.

Ready to bring your brand to life? Let's talk.

Work details
work
Client
Ferguson Plarre
place
Location
Victoria
business
Industry of the client
Food
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Advertising
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