Advertising for Ferguson Plarre: 'Makes it good'

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Learn more about this example of Advertising

Industry of the client: Food
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: National
Tags: Design, digital, Advertising, brand story, positioning, Branding Strategy

Scrumptious baking franchise group Ferguson Plarre wanted to refresh their brand and become more relevant in today’s marketplace where food is king. We started with Brand Strategy and developed the positioning that… Ferguson Plarre is a family favourite that ‘Makes it good’.

HOW WE ENGAGE 

Brand Strategy + Positioning + Brand Story + Advertising + Digital + Design

After defining brand strategy and positioning we developed a campaign in traditional and digital media to take the new Ferguson Plarre to market. They developed an e-comm website and began to engage with customers in a whole new way.  

What happened next? By using equity from the existing brand visual assets (but in an all new way) we retained existing customers and appealed to an all new customer base too. Franchisees are engaged and have been officially voted #1 most passionate franchisees in Australia across all categories.

Ready to bring your brand to life? Let's talk.

Other ideas of Advertising

ImageTitleServicesTags
Makes it good

Makes it good

Advertisingtv ads, business advertising, magazine ads, marketing campaign, advertising
Food
Design
digital
Advertising
brand story
positioning
Branding Strategy
Tastes like happy

Tastes like happy

Advertisingmagazine ads, marketing campaign, tv ads, advertising, business advertising
Food
Pop up pourer

Pop up pourer

Advertisingadvertising, magazine ads, business advertising, marketing campaign, tv ads
Food
brand activation
positioining
Design
Packaging
digital
Advertising
brand strategy

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