Home - Russia - Moscow - gorod Moskva - Advertising - Maharaja of Bharatpur

Maharaja of Bharatpur

November 2014
Maharaja of Bharatpur
Description

OutOfTheBox, based at район Арбат, Russian Federation has been asked to develop Maharaja of Bharatpur for their brand The Habitat ClubProduct: The Habitat Club in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Culture, Leisure, Sport, The Habitat Club Adverts.

Maharaja of Bharatpur

November 2014
Description

OutOfTheBox, based at район Арбат, Russian Federation has been asked to develop Maharaja of Bharatpur for their brand The Habitat ClubProduct: The Habitat Club in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Culture, Leisure, Sport, The Habitat Club Adverts.

Work details
work
Client
The Habitat ClubProduct: The Habitat Club
place
Location
gorod Moskva
business
Industry of the client
Banking & Financials
settings
Service provided
Advertising
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Absorbs Odours, Tulip

Absorbs Odours, Tulip

October 2014
October 2014

Absorbs Odours, Tulip

The campaign Absorbs Odours, Tulip is a Ambi PurProduct: Ambi-pur Air Freshner advert, born from the union between Grey Worldwide Moskva (based at Тверской район, Russian Federation) and Procter & Gamble Co. in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Household maintenance, pet products, House, Garden, Pets, Ambi Pur Adverts.

Advertising
Alfred - branding

Alfred - branding

March 2018
March 2018

Alfred - branding

New startup with disruptive business model built on deep insight ‘local Russian car services — are pain which no one wants to experience’. Alfred is a friendly messenger service that takes all the stress from communication with car services on itself. Just PM Alf in messenger, he will come and take your car to the best car service, will check everything for you, and once the car is ready Alfred will bring it back. For Tigers Moscow team it was the first case to test its new methodology: strategic-creative pairs, user generated branding and minimum viable guidelines. Together with client we defined our TA’s key barrier — absence of trust and no formulated need in service.  Our main objective was to define the category service is related to. We decided to endow new category with easy-to-understand markers from contiguous categories — ‘car service’ and ‘concierge service’.

This is how positioning ‘first car concierge service’ has appeared. Next key step in our strategy was to understand how to take advantage from the experience brand gives from the very first relation — which

is the most valuable experience for the startup. We decided to create client-centric platform with personification and developed name ‘Alfred’ and personalized brand platform.

 


Results

Startup has successfully passed two rounds of funding. Among Alfred’s investors there are some of the biggest Russian companies.

SCP, MVG and UGB Tigers methodology was successfully tested and implemented for further  projects.

As part of MVG process basing on feedback from the market we have updated several times brand platform and visual guidelines to make brand even more appealing.

Branding & Positioning
Graphic Design
Advertising
The 21/12/2012, at least 22000 persons will die

The 21/12/2012, at least 22000 persons will die

November 2014
November 2014

The 21/12/2012, at least 22000 persons will die

OMD Russia, based at Войковский район, Russian Federation has been asked to develop The 21/12/2012, at least 22000 persons will die for their brand Tunisian League for CitizenshipProduct: Anti-smoking in 2012. This customer case is known in the marketing & communication market for Print, Commercials Archive, Anti-smoking, Tunisian League for Citizenship Adverts.

Advertising
TRANSFORMERS

TRANSFORMERS

November 2014
November 2014

TRANSFORMERS

The campaign TRANSFORMERS is a Sony PlaystationProduct: Ps3 advert, born from the union between BBDO Russia Group (based at Даниловский район, Russian Federation) and Sony Corporation in 2011. This customer case is known in the marketing & communication market for Print, Commercials Archive, Video Games/Consoles, Sony Playstation Adverts.

Advertising
ARMY PARATROOPERS READ PASTERNAK

ARMY PARATROOPERS READ PASTERNAK

November 2014
November 2014

ARMY PARATROOPERS READ PASTERNAK

APCO Moscow, based at Тверской район, Russian Federation has been asked to develop ARMY PARATROOPERS READ PASTERNAK for their brand Buro17Product: Bookstore in 2011. This customer case is known in the marketing & communication market for Commercials Archive, Promo, Book store, Buro17 Adverts.

Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.