Lukoborie for Panasonic Lumix

Advertising

Panasonic

Home - Russia - Moscow - gorod Moskva - Advertising - Lukoborie for Panasonic Lumix

Task: Impress upon the minds of young trend watchers, creative types and buyers of designer goods the idea that the Panasonic Lumix GX7 camera is a fashionable piece of awesomeness which can also take pictures.

Concept: Take pictures of trendy dressers with trendy hairstyles and post them on a trending website.

Implementation: Our photographers took pictures of freshly served customers at Chop-Chop and Birdie hair salons and invited them to visit the Look At Me online gallery where the portraits were posted. The gallery doubled as a competition site as users voted for their favorite portraits and shared them via social networks.

Client: Panasonic
Location: gorod Moskva
Industry of the client: Consumer Electronics
Audience: Business to Consumer
Geographic scope: International
Service provided: Advertising

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