Advertising for Panasonic: 'Lukoborie for Panasonic Lumix'

Home - Russia - Moscow - gorod Moskva - Moscow - Lukoborie for Panasonic Lumix

Learn more about this example of Advertising

Industry of the client: Consumer Electronics
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Advertising, russia, russian, russian advertising, Case study, case video, Video, case, Production, celebrity, russian celebrity, Photo, camera, lumix, panasonic, Social Media, SMM, Media, Online, digital

Task: Impress upon the minds of young trend watchers, creative types and buyers of designer goods the idea that the Panasonic Lumix GX7 camera is a fashionable piece of awesomeness which can also take pictures.

Concept: Take pictures of trendy dressers with trendy hairstyles and post them on a trending website.

Implementation: Our photographers took pictures of freshly served customers at Chop-Chop and Birdie hair salons and invited them to visit the Look At Me online gallery where the portraits were posted. The gallery doubled as a competition site as users voted for their favorite portraits and shared them via social networks.

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