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Lukoborie for Panasonic Lumix

August 2016
Description

Task: Impress upon the minds of young trend watchers, creative types and buyers of designer goods the idea that the Panasonic Lumix GX7 camera is a fashionable piece of awesomeness which can also take pictures.

Concept: Take pictures of trendy dressers with trendy hairstyles and post them on a trending website.

Implementation: Our photographers took pictures of freshly served customers at Chop-Chop and Birdie hair salons and invited them to visit the Look At Me online gallery where the portraits were posted. The gallery doubled as a competition site as users voted for their favorite portraits and shared them via social networks.

Lukoborie for Panasonic Lumix

August 2016
Description

Task: Impress upon the minds of young trend watchers, creative types and buyers of designer goods the idea that the Panasonic Lumix GX7 camera is a fashionable piece of awesomeness which can also take pictures.

Concept: Take pictures of trendy dressers with trendy hairstyles and post them on a trending website.

Implementation: Our photographers took pictures of freshly served customers at Chop-Chop and Birdie hair salons and invited them to visit the Look At Me online gallery where the portraits were posted. The gallery doubled as a competition site as users voted for their favorite portraits and shared them via social networks.

Work details
work
Client
Panasonic
place
Location
gorod Moskva
business
Industry of the client
Consumer Electronics
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
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