Advertising for Panasonic: 'Lukoborie for Panasonic Lumix'

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Learn more about this example of Advertising

Industry of the client: Consumer Electronics
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: digital, Online, Media, SMM, Social Media, panasonic, lumix, camera, Photo, russian celebrity, celebrity, Production, case, Video, case video, Case study, russian advertising, russian, russia, Advertising

Task: Impress upon the minds of young trend watchers, creative types and buyers of designer goods the idea that the Panasonic Lumix GX7 camera is a fashionable piece of awesomeness which can also take pictures.

Concept: Take pictures of trendy dressers with trendy hairstyles and post them on a trending website.

Implementation: Our photographers took pictures of freshly served customers at Chop-Chop and Birdie hair salons and invited them to visit the Look At Me online gallery where the portraits were posted. The gallery doubled as a competition site as users voted for their favorite portraits and shared them via social networks.

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