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Living with healthy skin

July 2015
Living with healthy skin
Description

The Centre for Disease Preventionand Control (CDPC) reports: skin cancers take first place among cancers. To encourageskin examinations, a campaign was started for public involvement and attitudechange, to have them see a dermatologist and to for stricter regulation ofsolaria. Huge involvement by the public and many dermatologist visits resultedwhen mass media and opinion leaders were involved, appointments withdermatologists were available across Latvia, and toll-free phone andfree-of-charge consultations offered on the web. Changes were drafted in Cabinetof Ministers regulations with regard to hygienic and safety requirements forcosmetic tanning services and the oversight of these requirements.

Living with healthy skin

July 2015
Description

The Centre for Disease Preventionand Control (CDPC) reports: skin cancers take first place among cancers. To encourageskin examinations, a campaign was started for public involvement and attitudechange, to have them see a dermatologist and to for stricter regulation ofsolaria. Huge involvement by the public and many dermatologist visits resultedwhen mass media and opinion leaders were involved, appointments withdermatologists were available across Latvia, and toll-free phone andfree-of-charge consultations offered on the web. Changes were drafted in Cabinetof Ministers regulations with regard to hygienic and safety requirements forcosmetic tanning services and the oversight of these requirements.

Work details
work
Client
Dermatologists against cancer
place
Location
Rīgas pilsēta
business
Industry of the client
Hospitals & Healthcare
people
Audience
Business to Consumer
public
Geographic scope
Local
settings
Service provided
Public Relations
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