Living with healthy skin

Public Relations

Dermatologists against cancer

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The Centre for Disease Preventionand Control (CDPC) reports: skin cancers take first place among cancers. To encourageskin examinations, a campaign was started for public involvement and attitudechange, to have them see a dermatologist and to for stricter regulation ofsolaria. Huge involvement by the public and many dermatologist visits resultedwhen mass media and opinion leaders were involved, appointments withdermatologists were available across Latvia, and toll-free phone andfree-of-charge consultations offered on the web. Changes were drafted in Cabinetof Ministers regulations with regard to hygienic and safety requirements forcosmetic tanning services and the oversight of these requirements.

Client: Dermatologists against cancer
Location: Rīgas pilsēta
Industry of the client: Hospitals & Healthcare
Audience: Business to Consumer
Geographic scope: Local
Service provided: Public Relations

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