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Live Augmented Reality-Fujitsu

February 2016
Live Augmented Reality-Fujitsu
Description

Live augmented reality .  Real time 3D  animation 

Live Augmented Reality-Fujitsu

February 2016
Description

Live augmented reality .  Real time 3D  animation 

Work details
work
Client
Fujitsu
place
Location
Bucharest
business
Industry of the client
Technology Hardware & Equipment
people
Audience
Business to Business
public
Geographic scope
International
settings
Service provided
Innovation Marketing
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ajusto.ro

ajusto.ro

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October 2017

ajusto.ro

Ran the Product Management office and took the product from an idea to a growing business.

Ergonomy (UX/UI)
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ajusto.ro

ajusto.ro

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October 2017

ajusto.ro

Ran the Product Management office and took the product from an idea to a growing business.

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Oculus Rift DK2 virtual ride

Oculus Rift DK2 virtual ride

February 2016
February 2016

Oculus Rift DK2 virtual ride

Because the life of a diabetes patient is, more often than not, filled with obstacles, we created a virtual reality application to exemplify the daily difficulties of these patients, through an adventurous ride.

How it works:

The user puts on the Oculus Rift display helmet and goes on a virtual journey in which the challenges are those of a diabetes patient. The doctor at the exhibition stand can offer the necessary support to make the ride easier and make sure the user completes it successfully.

On the suspended bridge, if the user looks to the left, the image becomes blurry, thus illustrating hypoglycemia. To overcome this block, marked by the message ‘HYPOGLYCEMIA! Ask you doctor’s advice to go further’, a helping virtual doctor lends a helping hand by offering two sugar cubes.

Going further in the journey and looking to the right, the user will be facing a threatening flock of birds attacking, along with the message ‘HYPERGLYCEMIA! REGAIN CONTROL!’. The virtual doctor appears again, pointing out the necessary measures to be taken in order to keep the glycemic values within normal parameters: education, exercise, diet, treatment.

When the journey is complete, the user sees the message ‘CONGRATULATIONS! You have just experienced a short excursion into the life of a diabetes patient’. The virtual doctor points to a board summarizing all the ways to keep this disease under control.

Along the trip we inserted logos of the products and Zentiva branding elements, to ensure brand awareness.

Innovation
oriel.io

oriel.io

October 2017
October 2017

oriel.io

Provided Product Management, Competitive Analysis, Customer Journey Mapping and Prototyping services for venture-backed startup in the ad-tech space.

Digital Strategy
Ergonomy (UX/UI)
Innovation
Web Application
Oculus Rift DK2 virtual ride

Oculus Rift DK2 virtual ride

February 2016
February 2016

Oculus Rift DK2 virtual ride

Because the life of a diabetes patient is, more often than not, filled with obstacles, we created a virtual reality application to exemplify the daily difficulties of these patients, through an adventurous ride.

How it works:

The user puts on the Oculus Rift display helmet and goes on a virtual journey in which the challenges are those of a diabetes patient. The doctor at the exhibition stand can offer the necessary support to make the ride easier and make sure the user completes it successfully.

On the suspended bridge, if the user looks to the left, the image becomes blurry, thus illustrating hypoglycemia. To overcome this block, marked by the message ‘HYPOGLYCEMIA! Ask you doctor’s advice to go further’, a helping virtual doctor lends a helping hand by offering two sugar cubes.

Going further in the journey and looking to the right, the user will be facing a threatening flock of birds attacking, along with the message ‘HYPERGLYCEMIA! REGAIN CONTROL!’. The virtual doctor appears again, pointing out the necessary measures to be taken in order to keep the glycemic values within normal parameters: education, exercise, diet, treatment.

When the journey is complete, the user sees the message ‘CONGRATULATIONS! You have just experienced a short excursion into the life of a diabetes patient’. The virtual doctor points to a board summarizing all the ways to keep this disease under control.

Along the trip we inserted logos of the products and Zentiva branding elements, to ensure brand awareness.

Innovation

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