Home - Russia - Moscow - gorod Moskva - Advertising - Little Amsterdam

Little Amsterdam

August 2016
Description

Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.

Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.

Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.

Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.

Little Amsterdam

August 2016
Description

Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.

Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.

Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.

Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.

Work details
work
Client
Heineken
place
Location
gorod Moskva
business
Industry of the client
Beverage
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Histoty lover's skin

Histoty lover's skin

November 2014
November 2014

Histoty lover's skin

The campaign Histoty lover's skin is a GilletteProduct: Gillette Fusion advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and Procter & Gamble Co. in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Gillette Adverts, Skin Care, Shaving.

Advertising
PATTEX POWER

PATTEX POWER

November 2014
November 2014

PATTEX POWER

OMD Russia, based at Войковский район, Russian Federation has been asked by Henkel AG & Co. KGaA to develop PATTEX POWER for their brand PattexProduct: Pattex Glue in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Case study, Paints, Paint Brushes, Adhesives, Pattex Adverts.

Advertising
Colleague

Colleague

November 2014
November 2014

Colleague

Y&R Moscow, based at Пресненский район, Russian Federation has been asked to develop Colleague for their brand Yota in 2014. This customer case is known in the marketing & communication market for Print, Commercials Archive, Electronics, Technology, Yota Adverts, Internet Service Providers.

Advertising
ALCORCÓN BY MORITZ

ALCORCÓN BY MORITZ

November 2014
November 2014

ALCORCÓN BY MORITZ

Maslov, based at район Хорошёво-Мнёвники, Russian Federation has been asked to develop ALCORCÓN BY MORITZ for their brand MoritzProduct: Moritz beer in 2009. This customer case is known in the marketing & communication market for Commercials Archive, Beers and Ciders, Outdoor, Moritz Adverts.

Advertising
COFFEE JAR

COFFEE JAR

November 2014
November 2014

COFFEE JAR

JTT AG, based at Тверской район, Russian Federation has been asked to develop COFFEE JAR for their brand LibyProduct: Liby Dish Washing LiquidAgency: JWT HkCountry: Hong Kong SAR ChinaCategory: Household maintenance & pet products, Cleaning in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Household maintenance, Wood protectors, pet products, Cleaning Products, Detergents, Liby Adverts.

Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.