Little Amsterdam

Advertising

Heineken

Home - Russia - Moscow - gorod Moskva - Advertising - Little Amsterdam

Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.

Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.

Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.

Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.

Client: Heineken
Location: gorod Moskva
Industry of the client: Beverage
Audience: Business to Consumer
Geographic scope: International
Service provided: Advertising

Works made by other agencies

ImageTitleServicesTags
Волки (Синергия)

Волки (Синергия)

Advertisingmagazine ads, business advertising, marketing campaign, tv ads, advertising
Beverage
TAKEMEHOME MACHINE

TAKEMEHOME MACHINE

Advertisingmagazine ads, business advertising, tv ads, marketing campaign, advertising
Beverage
Day

Day

Advertisingbusiness advertising, tv ads, advertising, magazine ads, marketing campaign
Beverage
Wine

Wine

Advertisingtv ads, business advertising, marketing campaign, magazine ads, advertising
Beverage
Redd's "Сила и сладость"

Redd's "Сила и сладость"

Advertisingmarketing campaign, magazine ads, tv ads, advertising, business advertising
Beverage

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation