Advertising for Heineken: 'Little Amsterdam'

Home - Russia - Moscow - gorod Moskva - Advertising - Little Amsterdam

Learn more about this example of Advertising

Industry of the client: Beverage
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Facebook, vk, Production, Video, case, Case study, russian advertising, russian, moscow, Amsterdam, doh, digital out of home, Social Media, SMM, amstel, Advertising

Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.

Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.

Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.

Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.

Other ideas of Advertising

ImageTitleServicesTags
Interrupting Accountants’ Routine

Interrupting Accountants’ Routine

Advertisingmarketing campaign, business advertising, tv ads, advertising, magazine ads
Beverage
Print
Commercials Archive
Non-alcoholic drinks
Gustav Paulig Adverts
ALCORCÓN BY MORITZ

ALCORCÓN BY MORITZ

Advertisingtv ads, marketing campaign, business advertising, advertising, magazine ads
Beverage
Commercials Archive
Beers and Ciders
Outdoor
Moritz Adverts
MARTINI GOLD BY DOLCE&GABBANA

MARTINI GOLD BY DOLCE&GABBANA

Advertisingtv ads, advertising, marketing campaign, magazine ads, business advertising
Beverage
Commercials Archive
Promo
Wine
Champagne
Martini Adverts
GLASS

GLASS

Advertisingadvertising, business advertising, marketing campaign, tv ads, magazine ads
Beverage
Print
Commercials Archive
Cleaning Products
Detergents
Wood protectors
Yes Adverts
Redd's new style. Even more attractive

Redd's new style. Even more attractive

Advertisingmarketing campaign, advertising, tv ads, business advertising, magazine ads
Beverage
Print
Commercials Archive
Beers and Ciders
Redd’s Adverts

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation