Advertising for Heineken: 'Little Amsterdam'

Home - Russia - Moscow - gorod Moskva - Moscow - Little Amsterdam

Learn more about this example of Advertising

Industry of the client: Beverage
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Advertising, amstel, SMM, Social Media, digital out of home, doh, Amsterdam, moscow, russian, russian advertising, Case study, case, Video, Production, vk, Facebook

Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.

Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.

Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.

Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.

Other ideas of Advertising

Nutty Star – The First National Karaoke Show

Advertising - Food
Advertising - Interactive - russia - Website - show - singing - involvement - Case study - case - moscow - lipton - fmcg - Tea

Services delivered: marketing campaign, magazine ads, tv ads, advertising, business advertising

Interactive reality show ‘Hitchhiking to Havana’

Advertising - Beverage
Advertising - travel - havana club - alcohol - russia - russian - commercial - Social Media - SMM - Online Video - Video - Online - Production - video production - Facebook - case - Case study

Services delivered: advertising, magazine ads, marketing campaign, business advertising, tv ads

Heineken UCL digital-campaign

Advertising - Beverage
Advertising - heineken - UCL - football - Sport - team - beer - alcohol - russia - russian - russian advertising - digital - interative - promo site - Website - site - Promo - Promotion - Competition - Case study - Video - video case

Services delivered: magazine ads, tv ads, marketing campaign, business advertising, advertising

Heineken RFID

Advertising - Beverage
rfid - technologies - Event - digital out of home - doh - digital event - online event - Online - online promo - Advertising - campaign - Interactive - Social Media - SMM - Case study - case - video case - Video - innovation - russia - russian - Creative - russian agency

Services delivered: business advertising, tv ads, advertising, magazine ads, marketing campaign

Lumix National Award

Advertising - Consumer Electronics
lumix - panasonic - Photography - Photo - camera - awards - Competition - digital - Website - site - Social Media - SMM - russian advertising

Services delivered: magazine ads, tv ads, business advertising, advertising, marketing campaign

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation