ClientLuerzer's ArchiveProduct: Luerzers Archive
Industry of the clientEnergy & Oil
Works made by other agencies
Check the latest works made by other agencies
‘Escape Plan’ campaign in social mediaAugust 2016
‘Escape Plan’ campaign in social media
Task: Raise awareness of the Escape Plan movie release. Increase the box office results by attracting the 12-25 y.o. viewers to the theater.
Concept: Engage potential viewers with an interactive prison break game Implementation: Using social network websites and gamification elements, we created an interactive story of one Ray Greene who escapes from prison with Internet users' help. In Moscow movie theaters, a glass-wall prison cell with an "inmate" stands on display. The camera inside streams real-time video to the official website of the movie. On a dedicated VKontakte page, updates on Greene's fate and how to help him are posted daily: hints, quests, polls etc. Users assist Ray in completing his quest on the road to freedom, using Twitter, Instagram and VKontakte.
Results: More than 1 million contacts in social media Vkontakte and Facebook. Hashtag #планпобега took first place in the Twitter top list. The film was among the three highest-grossing films in the Russian box office with 3 million tickets sold.
The crown of thornsNovember 2014
The crown of thorns
APCO Moscow, based at Тверской район, Russian Federation has been asked by Laboratoires BIOCODEX to develop The crown of thorns for their brand StimolProduct: Stimol Agency: Rosst, Moscow Country: RussiaCategory: Health & Pharmaceutical in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Health, Pharmaceutical Products, Stimol Adverts.
RAVENS (Traditions Of Quality)November 2014
RAVENS (Traditions Of Quality)
APCO Moscow, based at Тверской район, Russian Federation has been asked by JSC «Synergy» to develop RAVENS (Traditions Of Quality) for their brand БеленькаяProduct: Vodka in 2009. This campaign is known in the marketing & communication market for Print, Commercials Archive, Vodka, Беленькая Adverts.
Coffee blockOctober 2014
The campaign Coffee block is a TridentProduct: Trident Gum advert, born from the union between JTT AG (based at Тверской район, Russian Federation) and Mondelez International, Inc. in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Chewing-Gum, Trident Adverts.
ARMY PARATROOPERS READ PASTERNAKNovember 2014
ARMY PARATROOPERS READ PASTERNAK
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop ARMY PARATROOPERS READ PASTERNAK for their brand Buro17Product: Bookstore in 2011. This customer case is known in the marketing & communication market for Commercials Archive, Promo, Book store, Buro17 Adverts.
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