Works made by other agencies
Check the latest works made by other agencies
Nutty Star – The First National Karaoke ShowAugust 2016
Nutty Star – The First National Karaoke Show
“Otchayannaya zvezda“ (“Nutty Star”) — the first national online karaoke show rom Lipton and Red Keds.
Users entered the site, register, choose a song, recorded a clip and started fighting for prizes. To win, all you needed to do was collect the most points! Points were awarded for fan votes, for recording new clips and for completing different special tasks. And if you took a photo with a Lipton Mug, you drew even closer to victory.
The game for the iPhone in line with ongoing advertising campaign of crazy fruit Ekzo ice cream.
Red Keds agency turned everything upside down and made the rules follow you. Instead of having 22 game levels we have just one. But this one level has 22 different rules to play by!
Lipton Social Playground: CrocodileAugust 2016
Lipton Social Playground: Crocodile
Task: Come up with a five-minute social network game for playing with friends.
Concept: The Crocodile game where users draw a word and their friends guess it.
Implementation: For more varied gameplay, we added 5 extra playing modes. The rating system brings the competitive element to the game and allows players to earn fun achievement awards. The game's vocabulary is based on words related to Lipton Tea.
Results: 1,22 million social media users (mostly on Odnoklassniki) and about 20,000 players a week up to the present.
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