Advertising for Unilever: 'Lipton Social Playground: Crocodile'

Home - Russia - Moscow - gorod Moskva - Moscow - Lipton Social Playground: Crocodile

Learn more about this example of Advertising

Industry of the client: Food
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Advertising, Production, lipton, Social, Game, gamification, SMM, unilever, russia, russian, russian smm, russian social media, vkontakte, vk, odnoklassniki, Facebook, ok, fb, fmcg, Food, draw, Script

Task: Come up with a five-minute social network game for playing with friends.

Concept: The Crocodile game where users draw a word and their friends guess it.

Implementation: For more varied gameplay, we added 5 extra playing modes. The rating system brings the competitive element to the game and allows players to earn fun achievement awards. The game's vocabulary is based on words related to Lipton Tea.

Results: 1,22 million social media users (mostly on Odnoklassniki) and about 20,000 players a week up to the present.

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