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Lipton Social Playground: Crocodile

August 2016
Description



Task: Come up with a five-minute social network game for playing with friends.

Concept: The Crocodile game where users draw a word and their friends guess it.

Implementation: For more varied gameplay, we added 5 extra playing modes. The rating system brings the competitive element to the game and allows players to earn fun achievement awards. The game's vocabulary is based on words related to Lipton Tea.

Results: 1,22 million social media users (mostly on Odnoklassniki) and about 20,000 players a week up to the present.

Lipton Social Playground: Crocodile

August 2016
Description



Task: Come up with a five-minute social network game for playing with friends.

Concept: The Crocodile game where users draw a word and their friends guess it.

Implementation: For more varied gameplay, we added 5 extra playing modes. The rating system brings the competitive element to the game and allows players to earn fun achievement awards. The game's vocabulary is based on words related to Lipton Tea.

Results: 1,22 million social media users (mostly on Odnoklassniki) and about 20,000 players a week up to the present.

Work details
work
Client
Unilever
place
Location
gorod Moskva
business
Industry of the client
Food
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
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