Home - Russia - Moscow - gorod Moskva - Advertising - Lipton Social Playground: Crocodile

Lipton Social Playground: Crocodile

August 2016
Description



Task: Come up with a five-minute social network game for playing with friends.

Concept: The Crocodile game where users draw a word and their friends guess it.

Implementation: For more varied gameplay, we added 5 extra playing modes. The rating system brings the competitive element to the game and allows players to earn fun achievement awards. The game's vocabulary is based on words related to Lipton Tea.

Results: 1,22 million social media users (mostly on Odnoklassniki) and about 20,000 players a week up to the present.

Lipton Social Playground: Crocodile

August 2016
Description



Task: Come up with a five-minute social network game for playing with friends.

Concept: The Crocodile game where users draw a word and their friends guess it.

Implementation: For more varied gameplay, we added 5 extra playing modes. The rating system brings the competitive element to the game and allows players to earn fun achievement awards. The game's vocabulary is based on words related to Lipton Tea.

Results: 1,22 million social media users (mostly on Odnoklassniki) and about 20,000 players a week up to the present.

Work details
work
Client
Unilever
place
Location
gorod Moskva
business
Industry of the client
Food
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
CHE GUEVARA

CHE GUEVARA

November 2014
November 2014

CHE GUEVARA

The campaign CHE GUEVARA is a PepsiProduct: Pepsi Max advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and PepsiCo, Inc. in 2011. This customer case is known in the marketing & communication market for Print, Commercials Archive, Soft Drinks, Pepsi Adverts.

Advertising
New Year happy

New Year happy

November 2014
November 2014

New Year happy

APCO Moscow, based at Тверской район, Russian Federation has been asked by Bayer AG to develop New Year happy for their brand Alka-SeltzerProduct: Alka-seltzer Tablets in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Pharmaceutical, OTC Medicines (Pain Relievers, Cold, Flu), Alka-Seltzer Adverts.

Advertising
SNOW VOICE - A MAN WHO LOVES SNOW

SNOW VOICE - A MAN WHO LOVES SNOW

November 2014
November 2014

SNOW VOICE - A MAN WHO LOVES SNOW

The campaign SNOW VOICE - A MAN WHO LOVES SNOW is a Mitsubishi Estate Co.Product: Haiku Event advert, born from the union between Dentsu Moscow Office (based at Пресненский район, Russian Federation) and Mitsubishi Group in 2010. This campaign is known in the marketing & communication market for Commercials Archive, Case study, Shows, Events, Festivals, Publications, Mitsubishi Estate Co. Adverts.

Advertising
SMS-весна

SMS-весна

November 2014
November 2014

SMS-весна

The campaign SMS-весна is a BeelineProduct: Sms advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and VimpelCom in 2009. This campaign is known in the marketing & communication market for Print, Commercials Archive, Mobile Communications, Beeline Adverts.

Advertising
READY MAID

READY MAID

November 2014
November 2014

READY MAID

OutOfTheBox, based at район Арбат, Russian Federation has been asked to develop READY MAID for their brand Ready Maid / Sparsh / Marvel Group Of CompaniesProduct: Social Service in 2011. This customer case is known in the marketing & communication market for Print, Commercials Archive, Website, Ready Maid / Sparsh / Marvel Group Of Companies Adverts.

Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.