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La Villita "a toda hora"

February 2016
La Villita "a toda hora"
Description

La campaña "A toda hora" fue creada por nuestra agencia con el objetivo de incentivar el consumo de queso La Villita en en los tres horarios tradicionales de consumo de alimentos, -desayuno, comida, cena-. Así los spots de TV fueron creados con diferentes platillos dependiendo del horario de consumo, pautándose en sus horarios correspondientes en televisión nacional. Los spots de esta campaña cuentan con la particularidad de que fueron producidos en multiformato, combinando animación digital y análoga (utilizando la técnica de elaboración stop motion) con material filmado en 35 mm, brindándole así a esta campaña un sentido más orgánico, en términos de look, para así contribuir a la arquitectura que se ha venido construyendo para esta marca de quesos propiedad de Sigma Alimentos y que se engloba en su concepto "La Villita. Consiente a tu familia", el cual fue creado por Sr.Smith 

La Villita "a toda hora"

February 2016
Description

La campaña "A toda hora" fue creada por nuestra agencia con el objetivo de incentivar el consumo de queso La Villita en en los tres horarios tradicionales de consumo de alimentos, -desayuno, comida, cena-. Así los spots de TV fueron creados con diferentes platillos dependiendo del horario de consumo, pautándose en sus horarios correspondientes en televisión nacional. Los spots de esta campaña cuentan con la particularidad de que fueron producidos en multiformato, combinando animación digital y análoga (utilizando la técnica de elaboración stop motion) con material filmado en 35 mm, brindándole así a esta campaña un sentido más orgánico, en términos de look, para así contribuir a la arquitectura que se ha venido construyendo para esta marca de quesos propiedad de Sigma Alimentos y que se engloba en su concepto "La Villita. Consiente a tu familia", el cual fue creado por Sr.Smith 

Work details
work
Client
Quesos La Villta
place
Location
Monterrey
business
Industry of the client
Food
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Advertising
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