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Kleenheat Digital Campaign Design

August 2015
Kleenheat Digital Campaign Design
Description

The Kleenheat team engaged Red Meets Blue to lead the process of better understanding who was coming to the website, how they were arriving, what frame of mind they were in and what we wanted them to achieve whilst on the website.Strategic user pathway planning helped us map out the ideal experience path whilst on the website, and from this understanding, we built a framework and series of designs to ensure the user experience was rich, enjoyable, interactive and authentic.

Kleenheat Digital Campaign Design

August 2015
Description

The Kleenheat team engaged Red Meets Blue to lead the process of better understanding who was coming to the website, how they were arriving, what frame of mind they were in and what we wanted them to achieve whilst on the website.Strategic user pathway planning helped us map out the ideal experience path whilst on the website, and from this understanding, we built a framework and series of designs to ensure the user experience was rich, enjoyable, interactive and authentic.

Work details
work
Client
Kleenheat Gas
place
Location
Perth
business
Industry of the client
Utilities
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Branding
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