Home - Australia - Western Australia - Perth - Branding & Positioning - Kleenheat Digital Campaign Design

Kleenheat Digital Campaign Design

August 2015
Kleenheat Digital Campaign Design
Description

The Kleenheat team engaged Red Meets Blue to lead the process of better understanding who was coming to the website, how they were arriving, what frame of mind they were in and what we wanted them to achieve whilst on the website.Strategic user pathway planning helped us map out the ideal experience path whilst on the website, and from this understanding, we built a framework and series of designs to ensure the user experience was rich, enjoyable, interactive and authentic.

Kleenheat Digital Campaign Design

August 2015
Description

The Kleenheat team engaged Red Meets Blue to lead the process of better understanding who was coming to the website, how they were arriving, what frame of mind they were in and what we wanted them to achieve whilst on the website.Strategic user pathway planning helped us map out the ideal experience path whilst on the website, and from this understanding, we built a framework and series of designs to ensure the user experience was rich, enjoyable, interactive and authentic.

Work details
work
Client
Kleenheat Gas
place
Location
Perth
business
Industry of the client
Utilities
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Branding
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Yousli. Make your day

Yousli. Make your day

July 2016
July 2016

Yousli. Make your day

We created a muesli brand (name and all) from the ground up. All from the brand platform of ‘Feel good food’ – welcome to Yousli, the makers of whole food muesli. Taste some of their delectable handmade muesli today and get ready to make your day.

HOW WE ENGAGE

Brand Strategy + Brand Naming  + Positioning + Brand Story + Brand Mark + Advertising + Digital + Design

What happened next? As well as the online store, Yousli now has a strong wholesale and retail offering; selling through leading cafes, health food stores, boutique supermarkets and international resorts. Yousli is smiling bright through SEO & SEM, Social Media, EDM’s, Food Festivals and our muesli delivery bicycles (or fleet vehicles as we call them) are out on the streets.

Ready to bring your brand to life? Let's talk.

Branding & Positioning
Moose Toys

Moose Toys

July 2016
July 2016

Moose Toys

f you haven’t experienced Moose Shopkins, Trash Packs, Blingles, Uglies or Zelfs – you either don’t have kids under 10 or you’ve lost your own inner child. Australian owned Moose exports toys to over 85 countries. They imagine, create and manufacture; they’re an incredible success story. Moose wanted to grow up….without growing up. They wanted to exude strong, minimal, professional branding while keeping it ridiculously fun.

Brand Strategy + Brand Mark + Packaging + Design

We used our unique Brand Strategy planning process to humanise and define the Moose brand before rejuvenating the Brand Mark and key Touchpoints. Everything has been ‘moosified’, including their amazing office space, signage, packaging, etc.

What happened next? Today they have a lot more under 10’s nagging their mums for Moose Toys right around the world. And Moose CEO Manny Stul won 2016 World Entrepreneur of the year (while we’re not claiming responsibility for that accolade – we’re sure the new branding didn’t hurt)

Ready to bring your brand to life? Let's talk

Branding & Positioning
Wittner. WALK TALL

Wittner. WALK TALL

July 2016
July 2016

Wittner. WALK TALL

We refreshed the iconic women’s shoe brand Wittner. Strategy was developed from the insight of ‘the feeling you get when you put on that perfect shoe’. We relaunched the brand with a bold campaign featuring Australian actress Emma Booth. Confident, clean, structured, black and white imagery with strong typography all come together to deliver the empowering statement WALK TALL.

Brand Strategy + Positioning + Brand Story + Brand Refresh + Advertising + Digital + Design

With a vision in place we reviewed every brand touchpoint. From simplifying and optimising the Wittner Brand Mark to redesigned packaging, signage, product labels, e-comm website, blog & all member based and advertising digital communications.

What happened next? Advertising campaigns relate back to the Brand Strategy and decisions around product design, partners, bloggers and relationships, staff engagement etc have a core focus. Product is being called on for editorial like never before. Wittner has solidified a new relationship with DJ's and new life has been injected into the brand. Customers are engaging and this is being clearly proven at the register.

Ready to bring your brand to life? Let's talk.

Branding & Positioning
Carbon Business Group Branding

Carbon Business Group Branding

August 2015
August 2015

Carbon Business Group Branding

Right from the beginning, the founders of Carbon (at the time, an unnamed business) had a goal to develop something unique in their industry.Competing brands were generally conservative and disengaging and Red Meets Blue saw an opportunity to explore and create a direction that would be noticed.Backed up by a strong suite of collateral and digital assets, the result was ‘Carbon’ – a brand and identity that spoke “rockstar” instead of accounting.Since launching, the company continues to grow with an integrated offering and engaging brand that is both attractive and resonating well with clients.

Branding & Positioning
Protein Pantry

Protein Pantry

September 2017
September 2017

Protein Pantry

Branding & Positioning
Graphic Design

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.