Khaleej Times Website

October 2016
Description

The Centric team kick-started the research and discovery phase by analyzing past user behavior, demographics, time spent on page, reading habits, devices used and much more to develop a revised site architecture. We developed an experience strategy and reorganized the information areas within the website and restructured the navigation and news categories to simplify user experience. We developed wireframes based on the new site architecture and conducted testing at the early phase itself before getting into actual development. The experience strategy exercise resulted in a modular design for the new website that was flexible and scalable, thereby increasing the design lifecycle.

Most visited sections; important sections for the region and business needs were also taken into consideration and landing pages were developed for each section like Business, Sports, National News and other sections.

Functionality and interactions were also defined for each top category under UX/UI and we introduced some nifty high-utility apps for continued engagement.

Khaleej Times Website

October 2016
Description

The Centric team kick-started the research and discovery phase by analyzing past user behavior, demographics, time spent on page, reading habits, devices used and much more to develop a revised site architecture. We developed an experience strategy and reorganized the information areas within the website and restructured the navigation and news categories to simplify user experience. We developed wireframes based on the new site architecture and conducted testing at the early phase itself before getting into actual development. The experience strategy exercise resulted in a modular design for the new website that was flexible and scalable, thereby increasing the design lifecycle.

Most visited sections; important sections for the region and business needs were also taken into consideration and landing pages were developed for each section like Business, Sports, National News and other sections.

Functionality and interactions were also defined for each top category under UX/UI and we introduced some nifty high-utility apps for continued engagement.

Work details
work
Client
Khaleej Times
place
Location
Dubai
business
Industry of the client
Publishing
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Web Design
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