Branding for IWDA: 'International Women's Development Agency'

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Learn more about this example of Branding

Industry of the client: Non-profit
Service provided: Branding
Audience: B2B and B2C
Geographic scope: International
Tags: brand strategy, brand identity, digital, Design, brand book

What began as a ‘sense check’ of the International Women’s Development Agency (IWDA) brand in advance of redesigning their website with us…  became a complete evolution to strengthen their proposition. We started with a review of brand strategy to to create a solid Brand Story to help IWDA emotionally connect with its many target markets – from donors to corporate sponsors to local, national and international government bodies.


Brand Strategy + Brand Identity + Digital + Design + Brand Book

After positioning IWDA as ‘Empowering Women to Lead’, we developed their key Brand Touchpoints – starting with their website and digital communications.

What happened next? Banking corporation ANZ got on board as a corporate sponsor almost immediately with the #equalfuture campaign. Donations increased significantly as did membership, engagement & social media interactions.

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